Go to their site and leave them a nasty gram like I did (see bottom) and maybe they'll send you a free Gatorade coupon too. The message is kind of insulting and stupid (see the part I italicized). Marketing crap sinking to a low level of intelligence. Use the "CONTACT" link.
http://www.gatorade.com/Products/g.aspx From: consumerrelati...@cr.gatorade.com [mailto:consumerrelati...@cr.gatorade.com] Sent: Friday, January 23, 2009 1:15 PM Subject: RE: Gatorade Thirst Quencher , REF.# 026734562A Tracy: We're sorry you're disappointed with our change in packaging and appreciate the opportunity to address your concerns. Your comments in this regard have been shared with our marketing department for review. We understand that change is difficult and sometimes confusing, but we're still Gatorade, the company that asks: is It in you? Only now, rather than focusing on the question, we're encouraging consumers like a coach might, telling them to be tough, bring it, allow no excuses, and shine on. These new expressions are replacing our former line extension names like Fierce, for example, which is now Bring It. We're beginning to re-define what it means to be an athlete and the way people think about sports drinks through our bold new packaging. The goal is to invite more consumers to see themselves in our brand, because whether you're in it for the win, the thrill, or better health, The Gatorade Company sees you as an athlete. The most visible symbol of our new attitude is on our packaging, which elevates the letter G as a new symbol for our brand. G represents the glory, gutsiness, and greatness of the full spectrum of athletes; it's a badge of pride that travels beyond traditional playing fields. We value your loyalty to Gatorade, Tracy, and therefore, we've mailed a complimentary coupon to you. It should arrive in the mail in about a week. We truly hope that you'll continue to join us on our quest for G. Jennifer Gatorade Consumer Relations Ref# 026734562A Through water conservation efforts, Gatorade production plants used at least 150 million fewer gallons of water in 2008. ============================================= The campaign for calling Gatorade by "G" is silly and embarrassing. It is difficult to believe a company would throw away all the equity built up in the current name, Gatorade. Hard to say it any simpler or clearer than that. EMAIL*MESSAGE*END --~--~---------~--~----~------------~-------~--~----~ GATORS: ONE VOICE ON SATURDAY - NO VOICE ON SUNDAY! 1996 National Football Champions | 2006 National Basketball Champions 2006 National Football Champions | 2007 National Basketball Champions 2008 National Football Champions | Three Heisman Trophy winners: Steve Spurrier (1966), Danny Wuerffel (1996), Tim Tebow (2007) - Visit our website at www.gatornet.us -~----------~----~----~----~------~----~------~--~---
