Good read. I think the elephant in the room, not mentioned in this article, is the HUGE coaching salaries. In fact you could pay a significant amount to athletes if you cut coaching salaries for football, say, in half. Of course that's easier said than done, but that was the beauty of the Spurrier proposal. That the money would come out of the coaches salaries, not that universities would incur additional expenses.
On Tue, Jul 12, 2011 at 9:38 AM, Jerry Belloit <[email protected]> wrote: > Good get Woody! > > This is a complicated issue and the article does a reasonable job laying > out > the revenue/expense side. > > In the article, the author correctly points out that the AA has budgeted > six > million to go to the general university operations. The author also points > out that the shortfall between tuition and costs to educate is about > $4,000. > This means that about two million of the six million are reimbursing the > university for the $4,000 shortfall for its 500 athletes. I suspect that > the $4,000 is a conservative estimate and probably does not include capital > expenditures. It is then appropriate for the AA to pay extra to contribute > to capital costs. > > Complicating the whole cost/benefit analysis is the marketing (branding) > value of a successful sports program. While it costs the university little > to nothing for this benefit, it is nevertheless huge. > > Jerry > > -----Original Message----- > From: [email protected] [mailto:[email protected]] On > Behalf Of Woody > Sent: Tuesday, July 12, 2011 12:12 PM > To: [email protected] > Subject: [gatornews] ESPN.com: Pay for play: Florida > > Pay for play: Florida > July, 12, 2011 Jul 1211:00AM ET > By Edward Aschoff > > Florida's athletic department isn't hurting for money (One caveat > here: These numbers came from the U.S. Department of Education and are > for the 2009-10 seasons. If schools receive Title IV funding, federal > statute requires them to report the financials for their athletic > department and this has what should be included in each category, such > as broadcast revenues, concessions and advertising. The U.S. > Department of Education also has the most complete school data because > it is the only entity that has both public and private institutional > information). > > PAY FOR PLAY > Sport Revenue Expense > Football (111) $68,715,750 $24,457,557 > Men's basketball (14) $10,184,136 $7,908,661 > Other sports -- Men's (178) $1,375,526 $6,687,001 > Other sports -- Women's (248) $2,802,512 $15,632,181 > What a full scholarship entails: In-state: $15,290 > Out of state: $41,012 > Cost of attendance: In-state: $19,820 > Out of state: $45,542 > Total: $28,392,524 > Student fees: $52.38 > Amount athletics receives from student fees: $2,507,391 > > In fact, Florida is doing so well that according to the 2011-12 > budget, the University Athletic Association is expected to return $6 > million to the university for the second straight year. The UAA has > actually helped the university as it faced major financial cuts. Since > 1990, more than $60 million has been given back from the UAA to the > university. > > Obviously, the breadwinner of Florida's athletic family is the > football program. It ranked second only behind Georgia ($52,529,885) > for football profit ($44,258,193) in the SEC. That profit covered all > of the school's other sports and then some. According to the 2011-12 > budget, revenue increased by a little more than $2.2 million from the > 2010-11 budget, primarily because of a $2.3-million increase in > football game revenue due to an increase in season- and single-game > ticket prices. > > The SEC revenue from bowl games, television contracts and > championships is projected to be $17 million in 2011-12, as well for > Florida. > > So while Florida's athletic department is cruising along -- despite > the tough financial times in the real world -- it's hard to say if > Florida could get away with paying its student-athletes. There are > more than 500 athletes at Florida, and if the school was going to > start compensating athletes, it would have to cover every single one > -- both revenue and non-revenue sports athletes. > > Florida's revenues have increased, but so have expenses. The 2011-12 > budget increased by $3.2 million from last year's, including $1.5 > million from men's and women's scholarships because of tuition and > fees administered by the university, as well as increases in room and > board costs. > > However, it is important to note that athletes' scholarship money > appears to be more than $4,000 less than the school's cost of > attendance, these numbers are estimates from the university rather > than exact figures. Cost of living and everyday expenses are certainly > different for every athlete. > > But for Florida to start adding to athletes' wallets, the UAA would > have to ask for more from its boosters (the UAA projects that it will > receive $36 million from Gator Boosters this year) and get more from > its endowment, which currently funds athletic scholarships. The UAA > might also have to go into debt to cover the new expenses or cut > facility spending money. > > There could also be a scenario where students outside of athletics > might have to help fund the UAA through increased student fees. > > With some money movement, Florida could eventually support paying its > athletes, but Florida is just one of few exceptions. There would have > to be sacrifices, and if Florida would have this much work to do, > smaller schools with smaller budgets and much less revenue would have > little to no chance of even thinking of paying athletes. > > -- > GATORS: ONE VOICE ON SATURDAY - NO VOICE ON SUNDAY! > 1996 National Football Champions | 2006 National Basketball Champions > 2006 National Football Champions | 2007 National Basketball Champions > 2008 National Football Champions | > Three Heisman Trophy winners: Steve Spurrier (1966), Danny Wuerffel (1996), > Tim Tebow (2007) - Visit our website at www.gatornet.us > > -- > GATORS: ONE VOICE ON SATURDAY - NO VOICE ON SUNDAY! > 1996 National Football Champions | 2006 National Basketball Champions > 2006 National Football Champions | 2007 National Basketball Champions > 2008 National Football Champions | > Three Heisman Trophy winners: Steve Spurrier (1966), Danny Wuerffel (1996), > Tim Tebow (2007) - Visit our website at www.gatornet.us > -- GATORS: ONE VOICE ON SATURDAY - NO VOICE ON SUNDAY! 1996 National Football Champions | 2006 National Basketball Champions 2006 National Football Champions | 2007 National Basketball Champions 2008 National Football Champions | Three Heisman Trophy winners: Steve Spurrier (1966), Danny Wuerffel (1996), Tim Tebow (2007) - Visit our website at www.gatornet.us
