Tracking the 'pink rupee' on a night-out can be quite elusive. For the
uninitiated, the pink rupee is the term coined for money spent by the gay
community, much like the pink pound in London.
In a city of over 15 million people, Mumbai's nightclubs maintain that all their clients are straight and people are strictly screened before entry. "Once you allow gays, you may risk losing regular clients," says a partner at a South Mumbai nightclub. Echoing this sentiment are most discos around town. The owner of a suburban disco maintains, "We do get our regular gay clientele, but we don't encourage more." But many gays who party regularly term it a joke. "We go to regular nightclubs and no one stops us." How come? "Well, if you go in groups or with a lady friend, no one's asking if you're gay or straight," says Shiv (32). "In the first place, not all gays are open about their sexuality. Secondly, it's not like they're disrobing each other or behaving badly! It's about having a good time." And they are good spenders too! "Could be anywhere from Rs 1,500 per head to Rs 3,000 a night. That's a decent night out," says Shiv's friend Vicky. But it's a sticky topic for nightspots. While they grudgingly admit that the gay spend has potential, they can't overtly encourage it. "Stags, whether straight or otherwise, are strictly not allowed. But, gay or straight, you have to follow club rules," maintains a South Mumbai nightclub. Rules? "We don't want guys having scenes with other guys. No untoward, vulgar behaviour." Another disco at Colaba insists that they are liberal in terms of entry but don't organise special drag nights or 'king and queen' events. "We have a policy against stags, but we DO NOT discriminate. In fact, many members entertain their guests here, who may be gay." But there are nightspots which have been cashing in on the pink rupee. Like this place in Juhu. "We realised it's good business, so we started hosting gay nights," says the manager. "We don't have drag acts or anything, but our earnings on such nights is better than others -- from Rs 600 per head to Rs 3,000." Yet, the question remains, will regular nightclubs ever encourage the gay spend? "Maybe 15 years on, when they're more readily accepted," says a nightclub owner. (Some names have been changed) [EMAIL PROTECTED] ======================================================================
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