http://jakartaglobe.beritasatu.com/business/state-owned-hotel-chain-challenge-foreign-hotels-domination/


State-Owned Hotel Chain to Challenge Foreign Hotels' Domination 
Jakarta. The government on Wednesday (28/09) launched the Hotel Indonesia Group 
— a network of hotels controlled by state-owned enterprises, marking a first 
step to consolidate all government-owned hotels into a holding company, 
State-Owned Enterprises Minister Rini Soemarno said. 

Indonesia's state-owned enterprises (SOEs) — from flag carrier Garuda Indonesia 
to energy firm Pertamina — often operate hotel businesses of their own, a 
practice which started with having to provide places to stay for their 
employees and business partners on the road decades ago when hotel chains were 
still scarce. Many of these hotels subsequently grew into proper money-making 
business units. 

"We're synergizing our hotels to improve the quality of their services. In the 
end, we want to create a state-owned hotel chain," minister Rini Soemarno told 
reporters on Wednesday. 

The Hotel Indonesia Group was first established in February, combining three 
state-owned companies which operate 26 hotels in total, comprising state-owned 
hotel operator Hotel Indonesia Natour (12 hotels); state-owned energy company 
Pertamina's hospitality unit Patra Jasa (7 hotels) and national flag carrier 
Garuda Indonesia's hospitality and catering operator Aero Wisata (7 hotels). 

At least 10 hotels from two more state-owned companies officially joined the 
group on Wednesday, nine of them belonging to state-owned pawnbroker Pegadaian 
and one belonging to state-owned temple operator Taman Wisata Candi. 

Consolidating these 36 hotels will be the government's first step to create a 
state-owned hotel holding company, which in turn will manage a national hotel 
chain to compete with foreign hotel groups in Indonesia. 

Rini said the government plans to appoint Hotel Indonesia Natour as the holding 
company for these state-owned hotels. 

She said the most important stage in this consolidation effort will be to make 
sure all the hotel rooms, services and food and beverages meet international 
standards. 

During the launch, the new hotel group also signed a memorandum of 
understanding with 16 state-owned companies, which now will supply utilities, 
food and beverages, electricity and other basic needs for the hotels in the 
group. 

The 16 state-owned companies include Indonesia's oldest department store 
Sarinah, state procurement agency Bulog, state-run gas distributor Perusahaan 
Gas Negara, industrial conglomerate Rajawali Nusantara Indonesia and plantation 
company Perkebunan Nusantara PTPN III. 

The group already has its own website, where customers can make room bookings 
at any of the 36 hotels, which ranged from two-star to five-star hotels. 

Hotel Indonesia Natour chief executive Iswandi Said encouraged other 
state-owned hospitality unit operators to join the consolidated group. At least 
97 hotels belonging to 118 state-owned companies are expected to join the 
group. 

"We want to offer alternatives to foreign hotel chains in Indonesia," Iswandi 
told reporters last week

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