Sandiaga Uno: a rival to Jokowi?
April 1, 2019Many observers have speculated that Sandiaga Uno is using the 2019 
campaign as a trial run for 2024. Photo by @sandiuno/Instagram.(link is 
external)
 

Multi-millionaire businessman Sandiaga (“Sandi”) Salahuddin Uno has been the 
surprise star of the 2019 presidential election campaign. The 49-year-old is 
running for vice president on Prabowo Subianto’s ticket, although he has little 
in common with the former military general..

 

There are even greater differences between Sandi and his vice-presidential 
rival, 76-year-old conservative Muslim cleric, Ma’ruf Amin. In fact, Sandi may 
have more in common with President Joko “Jokowi” Widodo than any of the other 
leadership contenders in 2019. Like Jokowi, Sandi appears to genuinely enjoy 
meeting people and both of them enjoy sport. Sandi cheekily challenged Jokowi 
to a basketball match,(link is external) Sandi’s preferred sport, an offer that 
Jokowi has not taken up. The two could even have a joint birthday party: Jokowi 
was born on 21 June 1961 and Sandi on 28 June 1969.

 

Like Jokowi, Sandi is from a business background and entered the national stage 
after a short period in the government of Jakarta. But Sandi is a political 
newbie, having served less than a year as deputy to Jakarta Governor Anies 
Baswedan, while Jokowi made his name as the mayor of his hometown, Solo, 
Central Java, where he served for nearly a decade before becoming Jakarta 
governor in 2012 and then president in 2014.

 

But their vast differences in wealth mean Sandi and Jokowi also have vastly 
different approaches to politics. Jokowi has had to make do with a borrowed 
political party (Megawati Soekarnoputri’s Indonesian Democratic Party of 
Struggle (PDI-P)) because he doesn’t have his own political vehicle. By 
contrast, Sandi’s ascent to politics is closer to the familiar oligarchic 
pattern common to Indonesian politics. Although Sandi also doesn’t have his own 
party, and resigned from Gerindra when he became a vice-presidential candidate, 
he is rich enough that observers have speculated that Prabowo might “sell” 
Sandi the party if they lose the election on 17 April.

 

Sandi, the younger of two siblings, was born in Rumbai, Pekanbaru, Riau, where 
Sandi’s father, Razif Halik (Henk) Uno, worked as an engineer for Caltex. The 
family later moved to Jakarta, where Sandi grew up. His father is from 
Gorontalo nobility and trained in Bogor, where he met Sandi’s mother, Rachimini 
Rachman (Mien Uno). Mien is from Indramayu, West Java, and initially went to 
Bogor for teacher training. In Riau, Mien taught briefly in a kindergarten, but 
in Jakarta became known as a beauty and etiquette specialist.(link is external) 
In summary, Sandi came from a well-to-do family, in contrast to Jokowi’s humble 
origins.

 

Sandi attended a Protestant primary school, a state junior high school and a 
Catholic senior high school. He then studied accountancy at Wichita State 
University in Kansas and George Washington University in Washington DC, United 
States.

 

Like Jokowi, Sandi married his childhood sweetheart. He and Nur Asia now have 
three children (as do Jokowi and Iriana). Like Jokowi, Sandi is Muslim but not 
exclusive in his social and business contacts. Religion is not a key factor in 
his political platform. Nevertheless, commentators have noted that he has made 
frequent visits to Islamic boarding schools (pesantren) and has been happy to 
be labelled a ‘santri’(link is external) – aware that he and Prabowo are backed 
by conservative Muslims.

 

In fact, Sandi’s emphasis on his faith had begun before his run for the vice 
presidency. In his autobiography (2014), Sandi devotes a section to his 
increasing piety, particularly under the influence of Nur Asia, whose 
background is much more pious. He has also been involved in ICMI, the 
Indonesian Muslim Intellectuals Association. On the other hand, there have been 
comments that even when Sandi visits religious groups, his speeches are less 
about religion than his key focus: the economy(link is external).

 

Both Sandi and Jokowi became involved in local and national politics after 
periods in community and business organisations. Jokowi began by chairing the 
local branch of the Indonesian Furniture Entrepreneur’s Association (Asmindo) 
in 2002.(link is external) Sandi, meanwhile, was treasurer of PPSK, the 
Catholic Students Organisation, while still at school. Later, he took on the 
role of treasurer of ICMI, then he became head of first HIMPI (Indonesian Young 
Businesspeople’s Association) and Kadin (the Indonesian Chamber of Commerce and 
Industry). In both cases, these organisations served as training grounds for 
politics.

 

Jokowi had reasonable success in his wood and furniture business, whereas Sandi 
became a highly successful entrepreneur as a relatively young man. Sandi’s 
reported wealth of US$349 million(link is external) at the beginning of the 
campaign was roughly 100 times that of Jokowi, although Sandi has said that he 
has now spent about a third of his wealth,(link is external) around US$100 
million, on the campaign.

 

After graduating, Sandi worked for Bank Summa, where he met the Soeryadjaya 
family.(link is external) Through Bank Summa, he received a scholarship to 
study at George Washington University, and in 1995 was appointed executive vice 
president of NTI Resources Calgary, Canada (a company with Soeryadjaya 
connections). When the Asian Financial Crisis hit in 1997, Sandi lost his job 
and returned home.

 

Back in Indonesia, in 1998, he co-founded PT Recapital Advisors with his high 
school friend, Rosan Perkasa Roeslani, and Saratoga Capital with Edwin 
Soeryadjaya, the son of William Soeryajaya.

 

These companies have been involved in a wide range of industries, including 
energy (particularly coal mining and electricity) and infrastructure (such as 
water and toll roads). Notably, the group owned Aetra, the private firm 
responsible for operating tap water in the eastern parts of Jakarta. Sandi 
divested himself of his Aetra shares in 2017(link is external) “to avoid 
conflicts of interest”.

 

By 2009, Forbes magazine estimated Sandi had become the 29th richest man in 
Indonesia. In 2016, Sandi’s name was listed in the Panama Papers, among many 
other high-profile figures who used off-shore companies in tax havens. At the 
time, Sandi said he needed to maintain off-shore businesses because Indonesia 
did not provide a conducive climate for investors, which the tax haven 
countries were able to offer. At the same time, however, he claimed that his 
company had always fulfilled its tax responsibilities.(link is external) Like 
Jokowi, Sandi says that he has sold all his shares(link is external) in his 
companies now that he is running for office.

 

While mayor of Solo, Jokowi began his famous impromptu visits (blusukan), to 
catch officials engaging in corruption, earning him a clean image. Although 
there have been rumours of corruption surrounding Sandi, they have never been 
substantiated. In the 2019 campaign, Jokowi’s blusukan visits appear to have 
fallen by the wayside and he has favoured a more conventional “presidential” 
campaign. However, Sandi has taken up the blusukan approach with gusto – he is 
estimated to have made more than 1,500 visits to communities(link is external) 
over the course of his campaign.

 

Some of Sandi’s attempts to create press when he meets “the people” have, 
unfortunately, not gone to plan. In February, Sandi met a devastated onion 
farmer in Brebes,(link is external) Central Java, who was crying poor following 
a slump in onion prices. The farmer turned out to be a former commissioner of 
the General Elections Commission (KPU) in Brebes. Last week the farmer was 
arrested for physically abusing a 71-year old man(link is external) who was 
repairing a Jokowi campaign flag on the side of the road.

 

Similarly, Sandi was mocked on social media after he met a mud-splattered 
victim of flooding in Makassar, South Sulawesi, who appeared to have a 
completely clean back, prompting questions about how he got dirty(link is 
external) in the first place.

 

These unfortunate events have been derided with the hashtag sandiwara 
(theatrical performance) – a play on Sandi’s name that highlighted that these 
were staged events. Things got worse, when Sandi’s mother leaped to his 
defence, earning him the reputation of being a “mummy’s boy”.

 

Given Sandi’s business background, it is not surprising that his campaign has 
focused on the economy. He has argued against making unrealistic predictions of 
growth (stressing 5-6 per cent is ample) and prioritised job creation, 
empowering small and medium enterprises and fostering entrepreneurship.

 

He has also pushed for revitalisation of the agriculture industry. Although he 
is supportive of food self-sufficiency, he has quite a pragmatic approach to 
trade, saying that the emphasis should be on keeping food prices stable. At 
times, this puts him at odds with the nationalistic posturing of his running 
mate, Prabowo.

 

If the polls are correct and Jokowi wins, that is unlikely to end Sandi’s 
political ambitions. This election campaign might turn out to be just a 
training ground for Sandi. Many think he may be considering a run for president 
in 2024, when Jokowi will be barred by the Constitution’s two-term limit on 
presidents.

 

This article was co-published with Election Watch.

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