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*https://www.thejakartapost.com/life/2020/01/29/higher-education-in-indonesia-go-online-or-perish.html
<https://www.thejakartapost.com/life/2020/01/29/higher-education-in-indonesia-go-online-or-perish.html>
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*Higher education in Indonesia: Go online or perish*

GERALD ARIFF <https://www.thejakartapost.com/p/1178>

CHIEF PARTNERSHIP OFFICER AT HARUKAEDU/PINTARIA.COM

Jakarta  /  Thu, January 30, 2020  /  08:59 am

“The internet ruined everything!” said my Balinese Grab driver in Denpasar
last week. I asked why. He elaborated that his tour-guide diploma program,
which he completed in the mid-90s, was now obsolete. Foreign tourists no
longer need local guides to visit local tourist sites. “It’s all on the
internet!” he complained.

Thanks to the disruptive power of the Internet of Things (IoT), a few
months ago Budi Djatmiko, the head of the Indonesian Private University
Association, shared in a seminar that tourism diploma programs are rapidly
facing extinction, along with journalism, travel agent, traditional retail
and banking programs, whose industries are being decimated worldwide.

This week, United States investment bankers grumbled about a 30 percent cut
to their annual bonuses, thanks to the arrival of algorithmic traders
(algos) – automated machine learning programs that trade better, faster, at
all applicable times, in multiple trading platforms simultaneously and do
not go on maternity or paternity leaves, strike, ask for bonuses or pay
raises.

“The objective of an algo is to minimize market impact by executing in an
efficient and timely manner,” Chi Nzelu, head of macro eCommerce at
JPMorgan, told Reuters in April 2019. These IoT change agents determine how
best to execute a transaction, based on the results of billions of past
trades, in 1 millionth of a second.

We’ve seen the same thing happened in retail; online e-commerce and travel
sites have taken over sales from traditional high street retailers,
resulting in rapid closures of supermarkets, travel agencies and popular
retail chains. Traditional newspapers and magazines are merging, shutting
down or even giving away their daily papers for free. Social media is
becoming the preferred choice of 70 percent of American adults for their
daily news. “Facebook is murdering local news,” stated the Philadelphia
Inquirer in March 2019.

Read also: Indonesia's higher education: Staying relevant in Education 4.0
era
<https://www.thejakartapost.com/youth/2019/08/14/indonesias-higher-education-staying-relevant-in-education-4-0-era.html>

This disruption has also been quietly occurring in the higher education
sector. In times of recession and downturns, whenever sectors experienced
mass layoffs,

unemployed workers used to flock to business schools and spend two years
transforming themselves into high-value MBA holders. Currently,
applications to traditional two-year MBA programs at most US business
schools are experiencing a straight four-year decline. “Shorter, part-time
and online courses that fit around work and family life are becoming more
popular,” reported the *Financial Times* on Jan. 20.

To overcome the decline, some business schools have taken drastic measures,
significantly cutting their expensive tuition fees. In 2016, Arizona State
University reduced its 2-year, US$100,000, traditional, on-campus MBA fees
to zero, costing an estimated $20 million annually. This more than doubled
its applications to 1,159, but it was unsustainable. In 2019, the school
stopped the offer and promoted a cheaper, fully flexible, $60,000,
100-percent-online MBA. A program called iMBA by the University of Illinois
in partnership with Coursera is also fully online and costs $22,000.

A colleague recently asked me about the value of the traditional MBA.
Having previously run four MBA programs, I recommended that he consider
taking a master’s degree with significant components in artificial
intelligence, data science and big data – the bread and butter of today’s
IoT world.

In a recent trip to South Korea, I came across an article about Gachon
University, a relatively unknown Korean university, launching Korea’s first
department in artificial intelligence. Basic skills needed in the 4.0 IoT
era, including robotics, natural language processes and basic computer
coding, are part of the program. Starting in 2020, the university is
requiring all its students to pass new mandatory courses in AI-big data
and software education. They are also converting their traditional 16-week
semesters of continuous lectures into 12 weeks of lectures, with the four
remaining weeks employed for projects or work experience “utilizing the
knowledge students gained in the lectures”.

Declining birth rates have led to significant declines in university
applications and have forced many South Korean universities to out-innovate
the disruptions caused by IoT in the higher education sector. Today, of the
200 or so traditional universities, 21 are cyber universities (fully
online), 80 percent of which were set up in the early 2000s with average
active student bodies ranging from 3,000 to 12,000.

Of the 4,800 universities in Indonesia today, how many are cyber
universities? Only one: the Open University (UT).

The remarks of the Balinese Grab driver made me reflect on what is
happening in Indonesia. I predict that it will just get more disruptive, as
the race to go online is rapidly taking place.

In March 2019, seven Indonesian universities, led by UT and Bina Nusantara,
were found to have fully functioning, fully online degree programs. The
number jumped to 22 by November 2019. One can project the growth will only
accelerate further in the coming years.

So, is the internet ruining your business or higher education institution?
Better join the 4.0 bandwagon rather than perish (or is it 5.0 now?). (kes)

***

*The writer is Chief Partnership Officer at HarukaEDU/Pintaria.com, an
EdTech startup. He obtained his doctoral degree in strategic management at
the University of Indonesia.*

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