It just seems like there is a lot of sort of low-hanging fruit
opportunity that the WMF could take advantage of if its serious about
really addressing the issue. Why not hire an activist of sorts to be
either a WMF employee or a grant funded contractor, who can develop
initiatives, speak at conferences and to media outlets, etc.? Generate
attention by participating in general tech communities and
tech/education conferences open to gender panels and speakers, solicit
reporting from news outlets and blogs, literally even place advertised
invitations to edit in venues with high visibility to women.

That's the thing, imho, that's been missing from this list and from
the WMF since the gender gap was identified as a serious (data
supported) problem: big picture activism and effort. One thing we've
realized as a community is that a lot of the small-bore outreach
efforts don't work well, so why not devote more resources to
large-bore recruitment? I'm not saying nothing has been done - indeed,
Sarah and Sue and others have put a ton of effort out, but it appears
to me that the WMF could be a lot more dedicated to it than it has
been.

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