Analysts: Microsoft feels tug of Linux
By Joe Wilcox and Stephen Shankland
CNET / R.A.G.U.N.S.

The growing popularity of Linux will force Microsoft to bring its
software to the Unix clone starting in late 2004, a research firm
predicted Monday in a study that Microsoft promptly disputed.

Read more about Microsoft and Linux


By 2006 or 2007, Linux will run on 45 percent of new servers, Meta
Group predicted in a study released to clients on Monday. That
popularity, Meta said, will lead Microsoft to offer Linux support for
its server software, including its .Net foundations for
next-generation Internet services, its Exchange e-mail and calendar
software, its Internet Information Server for hosting complex Web
sites and its SQL server database software.

The software titan, which has no love for Linux technology and its
open-source philosophical underpinnings, quickly dashed cold water on
the report.

"Microsoft will not be engineering server software expressly for
Linux, and continues to make its strategic bets on the Windows
platform," Peter Houston, senior director of Windows Server
Strategies, said in a statement.

But the rapid spread of Linux could force Microsoft's hand, said Meta
analysts.

"We think Linux server stuff is going to be huge, and we don't think
that's something Microsoft can walk away from," said Meta Group
analyst Dale Kutnick. "We think Microsoft will (support Linux) because
there are powerful economics. Microsoft is an economically driven
company."

Meta also said it believes that Microsoft will re-price Windows, or
separate it into new versions, so that it "can be favorably compared
against 'free' Linux." This breaking-out of components would be
contrary to Microsoft's longstanding practice of bundling products
together to thwart competitors.

On the other hand, Meta did not expect Microsoft to begin developing
Linux software, such as a version of Office for the Unix variant.

If it proves accurate, the Meta analysts' forecast would indicate a
much more rapid adoption of Linux on servers than anticipated.
Advances in Linux installations would put Microsoft in a defensive
position. While the Redmond, Wash.-based company's proprietary
software commands more than 90 percent of the market for desktop
operating systems and productivity suites, dominance in the server
market is less certain.

How far Linux goes in the server market--and eventually the corporate
desktop arena, where it has so far had only modest success--would seem
to warrant some Microsoft response, Meta concluded. Microsoft
certainly takes Linux seriously. In September, CEO Steve Ballmer
described Linux as "a serious competitor...Linux isn't going to go
away--our job is to provide a better product in the marketplace."

A competitive quandary
But the software giant appears uncertain on how to handle the growing
interest in Linux, according to other analysts.

"Microsoft's competition with Linux is unlike any other they've had
before," said Gartner analyst David Smith. "They're not going in as
the low-cost provider. Even if you buy the studies that indicate
there's not that much difference in cost or that Microsoft is cheaper,
at least initially people go in thinking Linux is cheaper because
initially it's free."

A study from IDC last week--sponsored by Microsoft--concluded that in
the long term Windows would be cheaper to use than Linux. Kutnick
agreed with that conclusion: "The difference between running Linux on
Intel (processors) and Windows on Intel is negligible in terms of
cost."

Meta also found that other factors, such the type of processors and
applications available for these systems, will have a significant
impact on "shadow IT costs" associated with Linux. In fact, the
research firm concluded that because of these cost factors, until
2004, "Linux will be a larger threat to Unix--particularly
Solaris--than to Windows."

Still, the perception of lower costs and the presence of the GNU
General Public License (GPL) used by Linux have put Microsoft in a
competitive quandary.

Smith said that Microsoft "can't use...tactics that have been
successful over the years, such as bundling or tying. They're just not
going to work. It's a whole new world of competition, and Microsoft
can't use the same tried-and-true methods. They're struggling with how
to deal with it."

Microsoft, Smith added, would like to support Linux, "if they were
able to figure out a way to embrace and extend it. But I don't see how
Microsoft would support Linux, unless it could pull a Java, per se."

Sun Microsystems has accused Microsoft of supporting Java, its
crossplatform programming language, in a way that favored Windows
only. The two companies were in court last week for three days for a
hearing that could determine whether a federal judge would compel
Microsoft to carry Sun's Java Virtual Machine in Windows.

Microsoft might have taken a similar tack with Linux if not for the
GPL, which would require the company to make public any source code
used in the process. Company executives have sharply criticized the
open-source licensing scheme.

"One of the reasons they hate the GPL so much is they can't extend and
embrace Linux without burning themselves," Smith said.

But IDC analyst Dan Kusnetzky questioned Microsoft support for Linux
for other reasons. The company favors Windows when developing software
over other operating systems.

Meta's Kutnick didn't see that this would matter in the long run.
"Microsoft isn't going to walk away from its religious principles of
Windows-only easily, but more than 40 percent share of a market they
want to get a handle on is difficult to pass (by). I think their
principles of making money will be more important than their
principles of Windows only."

Linux by the numbers
Other analysts question whether Linux's success in the server market
will be as great as Meta predicts. According to IDC, Windows Server
had about 49 percent market share at the end of 2001 compared with
nearly 26 percent for Linux. Windows Server shipments rose about 4
percent year over year, while Linux's declined slightly.

But Kusnetzky acknowledged that the market research firm's data
doesn't account for all the Linux server installations. "In the Linux
numbers, we are only counting shipments that people paid for," he
said. "Free replicas or free downloads are not quoted in the numbers
we make available. They're only revenue shipments versus revenue
shipments."

This difference could be significant, considering the Linux licensing
model, which allows redistribution of the software on multiple servers
at no additional cost.

Kusnetzky did agree with Meta that Linux was about to break through
the early-adopter phase and into the mainstream.

"Linux took the No. 2 position in the market in 1999, bypassing both
Unix and (Novell's) NetWare," he said. "We are expecting that Linux
will continue in importance over time. Right now, Linux is not
considered a mainstream choice by organizations in all markets. It's
expected to become mainstream...probably by 2005."

Gartner's shipment data, which is more up-to-date than IDC's, shows
strong gains by Linux and a modest increase by Windows.

Kusnetzky and Kutnick both saw Linux making gains in response to
Microsoft tactics and pricing.

"Linux continues to be increasingly important--if nothing else, as a
viable alternative when speaking to Microsoft," Kusnetzky said.

By installing Linux, he said, large companies "want to have more
leverage negotiating with Microsoft. The more diverse environment they
present, the more likely they are able to say, 'Give me a discount or
I'm going over there' and be believed."

"We see a backlash against Microsoft in some respects, which is why we
see some people going to Linux," Kutnick said. "There's some from
licensing, and there's a perception from some governments and
countries that Microsoft is a monopoly. They want an alternative.
Linux is gaining in popularity particularly in Asia, for example,
where (companies) want more control of their destiny."


---
Dustin Puryear <[EMAIL PROTECTED]>
Puryear Information Technology
Windows, UNIX, and IT Consulting
http://www.puryear-it.com



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