Good read.

http://www.infoworld.com/article/04/01/21/HNnovellceolinux_1.html

Messman proclaims 2004 'the year that Linux goes mainstream'

By Stacy Cowley, IDG News Service     January 21, 2004

NEW YORK -- "I expect some of you are here to see me because you've 
never seen anybody from Novell before," Novell Inc. Chairman and Chief 
Executive Officer Jack Messman quipped at the start of his keynote 
address Wednesday, opening this week?s LinuxWorld show, in New York.

Novell's purchase in the past year of SuSE Linux AG and Ximian Inc. 
catapulted the traditionally staid enterprise software vendor into the 
open source world. That's a change most vendors and customers will face 
in the near future, according to Messman, who used his keynote to detail 
the challenges and considerations involved in that transition.

"2004 is going to be the year that Linux goes mainstream on the 
enterprise server, and soon thereafter, the business users -- not just 
the technical users -- will begin the transition to Linux-based 
desktops," he said. "This year, Linux will come into the core of the 
enterprise."

Messman divided his talk into two parts, discussing open-source 
technology adoption from first the customers' and then the vendors' 
point of view.

CIOs (chief information officers) beginning to use Linux grapple with 
security issues and the unfamiliar situation of having multiple 
developers responsible for critical components. Accountability is their 
main concern, and that creates an opportunity for companies like Novell 
and Red Hat Inc., Messman said. He sees Novell as selling not code but 
services to deliver and support that software code in a way that's 
comfortable for businesses.

"Customers have spent years learning how to work with proprietary 
vendors. They expect to be able to make one call ... and say, 'This 
isn't working. You sold it to us, you fix it,'" he said. "This is the 
number one issue on the minds of CIOs. They want support from someone 
they can trust. The result has to be the same for customers: One call, 
one throat to choke. That's all."

To reassure buyers, vendors selling open-source-based software need to 
do a better job explaining to customers the development processes 
designed to ensure the software's security, and they need to indemnify 
their customers against legal responsibility for IP (intellectual 
property) challenges, Messman said. He cited Novell's indemnification 
program, introduced last week, as a model for the industry.

Messman obliquely suggested that The SCO Group Inc.'s legal crusade for 
Linux licensing fees it claims to be owed feeds into the trepidation 
business executives feel as they consider open-source products. Without 
directly naming SCO, he criticized the effects of its actions.

"Simply because many of us question the claims being made doesn't mean 
IP issues aren't part of a customer's buying equation," he said. "How 
much faster would Linux be growing if this issue weren't out there?"

The vendor side is where adoption of open-source development models is 
most essential, Messman said. At Novell, changing to that model has 
involved fundamentally revamping the company's development approach. 
Programmers accustomed to working on code with a few colleagues down the 
hall had to learn to collaborate with hundreds of programmers scattered 
around the world, and the company had to overcome what Messman termed "a 
bad case of Not Invented Here Syndrome."

Novell has bet its future on adoption of open-source models, and it 
intends to help steer others in the IT industry in that direction, 
Messman said.

"We have gained two of the gems of the open-source community. But with 
that comes responsibility, and we take that responsibility very much to 
heart. We will contribute more to open source than we take away," he 
said. "I commit to you here today that we will not mess this up. SuSE 
Linux and Ximian simply won't let us. We acquired them, but they will 
lead the way."

One LinuxWorld attendee said that having Novell's CEO espousing the 
virtues of open-source development was the most remarkable part of 
Messman's presentation.

"It's probably less important what he's saying than that he's up there 
saying it," said Gideon Kory, a research analyst with Roth Capital 
Partners LLC, in Newport Beach, California.

Still, Kory found himself nodding along as Messman described his view of 
the open-source movement and its effects.

"It sounds like slogans, but if you listen to what he's saying, he gets 
it. Most of the vendors and the developers don't get it. He understands 
the both the business and the technical value, and he can link that 
together and explain it in business terms," Kory said.

-- 
John Hebert
System Engineer
I T Group, Inc.
225-922-4535

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