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https://issues.apache.org/jira/browse/PODLINGNAMESEARCH-8?page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel&focusedCommentId=13411626#comment-13411626
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Bertrand Delacretaz commented on PODLINGNAMESEARCH-8:
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A media agency is sufficiently different from a software product that they 
can't be confused, I think it's fine to ignore that.
                
> Establish whether "Apache Stanbol" is a suitable name
> -----------------------------------------------------
>
>                 Key: PODLINGNAMESEARCH-8
>                 URL: https://issues.apache.org/jira/browse/PODLINGNAMESEARCH-8
>             Project: Podling Suitable Names Search
>          Issue Type: Suitable Name Search
>            Reporter: Fabian Christ
>
> We have to do some investigations to ensure that "Apache Stanbol" is a 
> suitable name for a TLP. People should start searching on the Web and add 
> their findings as comments.
> We should state:
>  * Evidence of the degree of open source adoption for the proposed name.
>  * Evidence of trademark registrations for the proposed name.
>  * Evidence of the degree of branding usage of the proposed name on the world 
> wide web.

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