Here is where we're at with the Tagline. After exploring taglines
anchored around the idea that Chandler is designed for people who use
their Inbox as their Task list, I've come full circle to propose
something from way out in left field: Run with it.
Begin forwarded message:
From: Mimi Yin <[EMAIL PROTECTED]>
Date: July 2, 2007 8:31:05 PM PDT
To: [EMAIL PROTECTED]
Subject: [Pr] [Please Review] Tagline: Run with it.
6 weeks ago, we began our journey to find our tagline. We've
defined goals and requirements, sent numerous surveys to friends,
colleagues and the Chandler users list and along the way we have
accrued an impressive grab-bag of ideas. The process as a whole has
been chock full of useful feedback and insights.
However, an 'obvious' candidate has not clearly emerged from the
crowd of possibilities and I don't think we're going to be able to
close on a tagline as a group. So I'm proposing that we go with:
'Run with it.' for the OSCON launch cards. (Which leaves us plenty
of time to recant in time for the Preview Release August 6th.)
I realize it's a bit out of left field.
1. It's not at all concrete. (Which was a requirement I stressed
early on.) The product name Chandler with a dog logo and 'Run with
it.' as a tagline sounds more like a dog leash company.
2. It doesn't really imply groups or sharing or
collaboration...unless you count images of stampedes or running
with the bulls of Pamplona.
3. It doesn't define itself against the Inbox as a problem area our
target users can identify with.
So why go with 'Run with it.'?
1. Well. I wonder how important it is to be concrete in the age of
the blogosphere and viral marketing. If someone finds out about
Chandler because someone blogs about us, won't they get context
about what we are from the blog?
2. I think the running in a group imagery could be developed to
evoke group-ish feelings, in hindsight if not at first sight. Also,
it's not like we came up with any other compelling sharing / group
taglines. We might just need to be satisfied with something
allusory instead.
3. We can still use the 'Inbox' as an anchor for the product
definition.
What I like about Run with it.
1. Free, adaptable, flexible, easy-going.
2. Has all of the excitement and adventure of 'Fly by the seat of
your pants' and 'Make it up as you go' without any of the negative
connotations of incompetence and laziness.
3. Positive. Inspiring.
4. Relates to our logo.
Unless someone sees a serious problem with trying this tagline out
at OSCON, I propose we go with this for the OSCON launch cards. If
it's a disaster at OSCON, we still have time to do a last minute
switcharoo on the landing page before the Preview release.
Let's have a 2-day period for feedback and comments, so please
reply by end of day Wednesday.
Thanks!
Mimi
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