Dan Kahan seeks prepublication comments of the folloing paper (abs
below): http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1981907#

This is the 3rd or 4th study I've seen (including my own) which found
negative moral hazard.  There have been no findings of positive moral
hazard in any study of which I'm aware.

Dan works on the Yale cultural cognition project
http://www.culturalcognition.net/  Please note his email, cc and
[email protected] for comments.

Thanks

A

Abstract:
We conducted a two-nation study (United States, n = 1500; England, n =
1500) to test a novel theory of science communication. The cultural
cognition thesis posits that individuals make extensive reliance on
cultural meanings in forming perceptions of risk. The logic of the
cultural cognition thesis suggests the potential value of a
distinctive two-channel science communication strategy that combines
information content (“Channel 1”) with cultural meanings (“Channel 2”)
selected to promote open-minded assessment of information across
diverse communities. In the study, scientific information content on
climate change was held constant while the cultural meaning of that
information was experimentally manipulated. Consistent with the study
hypotheses, we found that making citizens aware of the potential
contribution of geoengineering as a supplement to restriction of CO2
emissions helps to offset cultural polarization over the validity of
climate-change science. We also tested the hypothesis, derived from
competing models of science communication, that exposure to
information on geoengineering would provoke discounting of
climate-change risks generally. Contrary to this hypothesis, we found
that subjects exposed to information about geoengineering were
slightly more concerned about climate change risks than those assigned
to a control condition.

Number of Pages in PDF File: 41

Keywords: climate change, geoengineering, cultural cognition, risk perception

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