Mostly self-congratulatory.  However, if they can really pull off 
$50/barrel and $1.50 per gallon (retail) of automotive ready 
petrol-equivalent, it would be a serious boon to whatever local economy 
they build a plant.

Furthermore, if they can extend their "innovative"(*) catalytic process to 
a broad variety of agricultural, forestry, and domestic (biomass) waste 
streams, it could significantly cut down on the transportation costs of 
both the petrol and the biochar products.

I am looking forward to seeing how they do.

(*) this seems to be one of the few true "innovations", though important 
and under much investigation (NREL), that they have presented...besides the 
business model....

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