http://www.nature.com/nclimate/journal/vaop/ncurrent/full/nclimate2087.html

A quantitative evaluation of the public response to climate engineering

Published online 12 January 2014

Atmospheric greenhouse gas concentrations continue to increase, with
CO2 passing 400 parts per million in May 2013. To avoid severe climate
change and the attendant economic and social dislocation, existing energy
efficiency and emissions control initiatives may need support from some
form of climate engineering. As climate engineering will be controversial,
there is a pressing need to inform the public and understand their concerns
before policy decisions are taken. So far, engagement has been exploratory,
small-scale or technique-specific. We depart from past research to draw on
the associative methods used by corporations to evaluate brands. A
systematic, quantitative and comparative approach for evaluating public
reaction to climate engineering is developed. Its application reveals that
the overall public evaluation of climate engineering is negative. Where
there are positive associations they favour carbon dioxide removal (CDR)
over solar radiation management (SRM) techniques. Therefore, as SRM
techniques become more widely known they are more likely to elicit negative
reactions. Two climate engineering techniques, enhanced weathering and
cloud brightening, have indistinct concept images and so are less likely to
draw public attention than other CDR or SRM techniques.

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