Given the language used in the “standard description,” I’m surprised that the 
difference in levels of support aren’t greater.

For the general public, “chemical process” and “large industrial machinery” 
tend to provoke negative reactions. The researchers may have considered these 
to be neutral terms, but politically/culturally they’re not.

In addition, while “for example sulphur” is said in both versions of the 
statement, the standard description calls it out a second time (“although 
hydrogen sulphide would also…”). Given the cultural connections for sulphur 
(bad smell, bad eggs, sulfuric acid, fire & brimstone), emphasizing it would 
also push towards a negative reaction.

Nonetheless, the actual measured difference in support is surprisingly low. I 
wonder if there would have been any real difference had the researchers used 
more neutral phrasing.




> On Jun 9, 2015, at 1:21 AM, Andrew Lockley <[email protected]> wrote:
> 
> <article.pdf>

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