https://www.nature.com/articles/s41599-017-0014-3


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Solar geoengineering and the chemtrails conspiracy on social media
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Article | OPEN
Solar geoengineering and the chemtrails conspiracy on social media

   - Dustin Tingley
   <https://www.nature.com/articles/s41599-017-0014-3#auth-1> &
   - Gernot Wagner
   <https://www.nature.com/articles/s41599-017-0014-3#auth-2>


   - *Palgrave Communications* 3, Article number: 12(2017)
   - doi:10.1057/s41599-017-0014-3
   - Download Citation
   <https://www.nature.com/articles/s41599-017-0014-3.ris>
   -
      - Environmental studies
      <https://www.nature.com/subjects/environmental-studies>
      - Politics and international relations
      <https://www.nature.com/subjects/politics-and-international-relations>

Received:11 August 2017Accepted:25 September 2017Published online:31
October 2017


Abstract

Discourse on social media of solar geoengineering has been rapidly
increasing over the past decade, in line with increased attention by the
scientific community and low but increasing awareness among the general
public. The topic has also found increased attention online. But unlike
scientific discourse, a majority of online discussion focuses on the
so-called chemtrails conspiracy theory, the widely debunked idea that
airplanes are spraying a toxic mix of chemicals through contrails, with
supposed goals ranging from weather to mind control. This paper presents
the results of a nationally representative 1000-subject poll part of the
36,000-subject 2016 Cooperative Congressional Election Study (CCES), and an
analysis of the universe of social media mentions of geoengineering. The
former shows ~ 10% of Americans declaring the chemtrails conspiracy as
“completely” and a further ~ 20–30% as “somewhat” true, with no apparent
difference by party affiliation or strength of partisanship. Conspiratorial
views have accounted for ~ 60% of geoengineering discourse on social media
over the past decade. Of that, Twitter has accounted for >90%, compared to
~ 75% of total geoengineering mentions. Further affinity analysis reveals a
broad online community of conspiracy. Anonymity of social media appears to
help its spread, so does the general ease of spreading unverified or
outright false information. Online behavior has important real-world
reverberations, with implications for climate science communication and
policy.

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