Wow, just wow, dude.

(Likely they violated several local ordinances governing permitted activities 
in public parks.)

________________________________
From: [email protected] <[email protected]> on 
behalf of Andrew Lockley <[email protected]>
Sent: Wednesday, February 22, 2023 5:05 PM
To: geoengineering <[email protected]>
Subject: [geo] MUST READ: Controversial Startup Trying to Cool Climate From 
U.S. Soil | Time

Poster's note: this is probably the most astonishing thing I've read in ~a 
decade in geoengineering. I'm no expert in the law on US  materials 
manufacturing, but I'm guessing you're probably not allowed to set up meth-lab 
style toxic gas manufacturing facilities in hotel bedrooms. Can anyone clarify 
this? (I've bcc a lawyer or two) It also begs the question of what remedy is 
available to enforce whatever statute may exist to dissuade firms from such 
hotel room operations. I'm also curious as to whether the firms investors and 
sponsors are aware that this is how they go about their operations? Apologies 
if this comes across as editorialising, but I'm not sure the normal rules of 
discourse apply here. At some point you just have to hit the alarm button (and 
doing so in that hotel would probably have been justified).


https://time.com/6257102/geoengineering-make-sunsets-us-balloon-launch-exclusive/<https://urldefense.com/v3/__https://time.com/6257102/geoengineering-make-sunsets-us-balloon-launch-exclusive/__;!!NO21cQ!Fez3CC626VkLz9w0a-vVwuaUK7fPAnz5FHbEDsVmkU_uuB4mSp4NijErUujD5SOa1X2GXbpBlc-DXTj3NbpBQBc$>



CLIMATE ADAPTATIONEXCLUSIVE: INSIDE A CONTROVERSIAL STARTUP'S RISKY ATTEMPT TO 
CONTROL OUR CLIMATE
Exclusive: Inside a Controversial Startup's Risky Attempt to Control Our Climate
BY ALEJANDRO DE LA GARZA | PHOTOGRAPHS BY BALAZS GARDI FOR TIME |
FEBRUARY 21, 2023 2:53 PM EST
Founder Luke Iseman and co-founder Andrew Song of solar geoengineering startup 
Make Sunsets hold a weather balloon filled with helium, air, and sulfur dioxide 
at a park in Reno, Nevada on February 12, 2023. (Balazs Gardi for TIME)
Founder Luke Iseman and co-founder Andrew Song of solar geoengineering startup 
Make Sunsets hold a weather balloon filled with helium, air, and sulfur dioxide 
at a park in Reno, Nevada on February 12, 2023. Balazs Gardi for TIME
Luke Iseman, an innovator, renegade, or charlatan, depending on who you ask, 
but certainly the biggest climate tech trouble-maker in recent memory, is 
sitting cross legged on the floor of a Nevada hotel room, mohawk bent over a 
laptop, speaking on the phone with the Federal Aviation Administration (FAA). 
It’s the morning of Feb. 12, and Iseman says he’s in the last phase of dotting 
his i’s and crossing his t’s, legally speaking, before he releases three large 
weather balloons containing chemicals intended to reflect the sun’s rays back 
into space, the first test of the controversial climate technology in the U.S.

Such administrative preparations don’t come naturally to Iseman, 39, but things 
have been delicate lately. His first such balloon flights, launched from his 
home in Baja California, put the Mexican government in conniptions when they 
came to light last December—he hadn’t consulted the authorities—and resulted in 
officials pledging to ban any such geoengineering efforts in the country. 
There’s also the recent American touchiness around unidentified balloons: a 
‘missiles first, questions later’ policy. And then there’s the voicemail Iseman 
received from the FBI Directorate on Weapons of Mass Destruction two days prior.

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For now, the FAA call goes off without a hitch—they don’t ask him what the 
balloons are for, and Iseman doesn’t tell them. “This is going to go fucking 
smoothly, maybe,” he says after he hangs up. “Or everyone’s gonna say ‘Yeah, 
you should be fine,’ and then we launch and a fucking jet comes and shoots it 
down.”

Luke Iseman experiments with creating sulfur dioxide in a hotel room. (Balazs 
Gardi for TIME)
Luke Iseman experiments with creating sulfur dioxide in a hotel room. Balazs 
Gardi for TIME
Next is what Andrew Song, 37, Iseman’s mustachioed, beanied business partner, 
insists on calling “the cook”—as in, “We have to cook,” from meth drama 
Breaking Bad. The hotel room is cluttered with hardware that Iseman and Song 
have recently purchased from Home Depot: plastic tubing, pressure cooker, a 
cooler filled with dry ice, and assorted one-pound jugs of sulfur-based 
fungicide. There’s a towel under the door, and the window is open. Song hands 
me an industrial respirator when I walk in. “You’re gonna need this,” he says 
solemnly.

Iseman and Song intend to put a few grams of sulfur dioxide (SO2) into their 
helium weather balloons. In the upper atmosphere, SO2—a chemical found in 
airplane exhaust and ejected by volcanoes—bounces solar radiation back into 
space, part of the reason global temperatures can drop in the aftermath of some 
volcanic eruptions. Iseman and Song haven’t yet arranged for a chemicals 
company to supply them with SO2, so they are making it themselves. And today 
they’re trying out a new technique in the hotel room—a scaled-up version of 
something they had seen on YouTube—burning the sulfur-based fungicide, then 
sucking the resultant gas through tubing cooled with dry ice in order to 
precipitate liquid SO2 into the pressure cooker.

SO2 gas isn’t pleasant stuff. It forms sulfuric acid when it comes into contact 
with water, as it does in the eyes and the mucous membranes of the lungs. In 
sufficient concentrations, it’ll kill you. Earlier, Song had proposed burning 
popcorn in the hotel room to “mask the SO2 smell,” but the pair didn’t 
implement the idea. Iseman sits on the floor fitting tubing together with 
silicone tape. Song helps when Iseman asks, but otherwise stands around. He 
says they’re doing this indoors because the setup “doesn’t look great,” and 
because wind might blow away their sulfur smoke. There’s no risk of toxic 
exposure, though, he says—the acidity of the chemical is akin to orange juice, 
he claims. Iseman laughingly rejects the comparison. Song pushes on with 
another questionable analogy: “If you’ve ever done a massive bong hit, it’s 
less—a bong hit is worse than what you’re going to inhale, in terms of the 
pain.”

Eventually, Iseman finishes fiddling with his filtration contraption. He dons a 
respirator.

“Are these the acid filter ones?” he asks Song, his voice muffled.

“Yup.”

“Baller.”

Then he measures fungicide into a tin can, lights it on fire, and starts a 
vacuum to try to suck up the gas. My eyes burn as SO2 fills the room. Iseman 
becomes excited, pointing out to Song some clear droplets that have collected 
at the bottom of the pressure cooker. But as Song leans over, he knocks over a 
piece of Iseman’s setup.

“Dude, never mind,” Iseman snaps.

Then he returns his attention to the pressure cooker. “Fuck yes,” he says. “I 
can’t believe this is working.”

Luke Iseman and Andrew Song use a grill to burn sulfur powder and capture the 
smoke in a plastic bag. (Balazs Gardi for TIME)
Luke Iseman and Andrew Song use a grill to burn sulfur powder and capture the 
smoke in a plastic bag. Balazs Gardi for TIME
The notion of spraying chemicals in the atmosphere, known as stratospheric 
aerosol injection (SAI), is an old, controversial idea in climate science. For 
decades, a consensus held that it wasn’t worth looking into the idea seriously 
because the potential side effects—acid rain, damage to the ozone layer, 
changes to weather patterns that could cause agricultural harm—could be as bad 
as the problem it was meant to solve. There’s also the possibility that such 
research could create a moral hazard, enabling polluting nations and companies 
to claim that they didn’t really need to cut emissions, because we could just 
dose the sky with billions of tons of sulfur dioxide. Many experts maintain 
that position. But as the atmospheric situation has worsened in recent years, 
and the likelihood of the world making drastic emissions cuts in time to avert 
the worst effects of global warming becomes increasingly remote, some 
scientists have begun rehabilitating the idea of at least more thoroughly 
scrutinizing the potential costs and benefits. The White House is getting ready 
to release a five-year research plan to study the potential of different kinds 
of atmospheric geoengineering, including SAI, while the U.S. National Oceanic 
and Atmospheric Administration has been studying existing reflective particles 
in the stratosphere since 2020.

The idea of actually conducting real-world SAI tests, however, is still highly 
contentious. A small-scale test study by Harvard scientists in Scandinavia, for 
instance, was canceled in 2021 following outcry from environmentalists and 
local Indigenous groups. Then, late last year, Iseman and his innocuously-named 
startup Make Sunsets came along. With next to no background in atmospheric 
science, he had raised $750,000 from venture capital firms to commercialize SAI 
technology, and launched a website offering customers a chance to buy “cooling 
credits” for $10. In exchange for each credit, Iseman and Song pledged to 
inject one gram of SO2 into the upper atmosphere, which they say is equivalent 
to canceling out one ton of CO2 emissions for one year (CO2 hangs around in the 
atmosphere 1,000 times longer than SO2, so fully offsetting that same ton of 
CO2 would require pumping more SO2 into the sky year after year). For now, 
they’re using balloons and working with essentially imperceptible amounts of 
SO2 (a single jet airline flight, for instance, emits hundreds of times more 
SO2). Once they get more funding—around $20-$40 million dollars, Iseman 
says—they can start launching SO2 from specially equipped planes, and hope to 
demonstrate a small cooling effect on the world’s atmosphere. “I was like, ‘I 
think I’m missing something. It can’t be this easy,’” Iseman says. “Turns out 
it is.”

The reaction among geoscientists and climate experts has been a mixture of 
incredulity, mirth, and outrage. “This is one of the most egregious efforts to 
mislead people,” says Duncan McLaren, an environmental law and policy 
researcher at UCLA Law School. Experts tend to agree that the effects of SAI 
technology are poorly understood, and that the technology isn’t even close to 
being ready for commercialization—if such a thing could ever be countenanced at 
all. “Skeptics of solar geoengineering experimentation as well as proponents 
are rarely unified,” says Kevin Surprise, a lecturer on environmental studies 
at Mount Holyoke College. “I have not seen a single person in the field say 
this is a good idea.” Many are skeptical whether Iseman’s project is even doing 
what he claims, as his initial balloon launches didn’t have equipment to 
confirm that the SO2 particles were deposited in the upper atmosphere.

The payload of a Make Sunsets weather balloon. (Balazs Gardi for TIME)
The payload of a Make Sunsets weather balloon. Balazs Gardi for TIME
Song says they expected a negative reaction from the scientific community, and 
that it’s up to operators like him and Iseman to come into the geoengineering 
field and make things happen, even if they end up making a lot of mistakes. 
“It’s the nerds versus the jocks, maybe that’s an easy way to put it,” Song 
says. “I’m the jock.” Since the project came to public attention in late 
December, Song says he’s sold about 1,200 cooling credits to online customers. 
He came up with one of his most promising marketing ideas, “sunscreen for the 
Earth,” by asking OpenAI’s ChatGPT how he might explain geoengineering to a 
five-year-old.

“Stratospheric aerosol injection, that’s a fucking sketchy-sounding term, 
right?” he says. “No, it’s just sunscreen. Everyone understands what sunscreen 
is.”

A Sulfur Barbecue
At the hotel, it turns out that Iseman’s celebrations were premature—plenty of 
SO2 had filled the room and blown out the window, but not much had collected as 
a liquid in the pressure cooker. He and Song retreat to a different room to 
escape the corrosive gas and assemble their ballooning equipment. Towards 
afternoon, they pile into Song’s Winnebago and—after a stop at a local Walmart 
to pick up a charcoal grill—make their way to San Rafael Regional Park on the 
edge of the city. There, in a parking lot surrounded by dry grassy foothills 
and housing developments, it’s back to a tried and true method of making SO2 
Iseman used in Mexico: dumping sulfur fungicide into the grill and lighting it 
on fire, then vacuuming the gas into garbage bags through the grill’s vent. 
Neither Iseman nor Song wear respirators this time. Families with children come 
and go as SO2 drifts across the parking lot. Song starts coughing.

“You ok?” says Iseman.

“Yeah, I got some sulfur though,” Song says. Later on, attempting to squeeze 
fungicide smoke from a garbage bag into a biodegradable latex balloon through a 
vacuum cleaner hose, Song takes another load of SO2 to the face. He starts 
hacking again.

“Let’s not hurt ourselves,” Iseman says, sounding frustrated.

Iseman’s affect can change quickly. He’s muscular and energetic, bounding 
around the parking lot with an unruly grin. He laughs when Song makes a penis 
joke, and seems to relish in the slapdash aspects of their venture. “So fucking 
amateur,” he says, almost with delight, as he attempts to copy a knot for the 
balloon’s parachute from his phone screen. But he also frequently becomes 
impatient with Song, castigating him for rushing or carelessness as they 
assemble the balloons. As the sun goes down and the temperature drops toward 
freezing, Song, wearing an impractical topcoat, says he’s getting cold. “Aww,” 
Iseman says with mock sympathy. “Do you want an office job?”

Luke Iseman works inside Song's RV. Balazs Gardi for TIME
Co-founder Andrew Song holds a weather balloon filled with helium, air and 
sulfur dioxide. Balazs Gardi for TIME
The pair lug a tank of helium into a field of brown grass and get ready to 
launch the first balloon—one of their first with equipment that can collect 
basic data like how high it traveled. They had weighed the balloons before and 
after adding the fungicide smoke—the difference, they say, is the amount of SO2 
they pumped in—and now they add helium to provide lift. Such balloons expand as 
they climb before eventually bursting, and operators tend to carefully measure 
the helium they use in order to be sure their balloons reach the correct 
altitude. Iseman and Song appear to guestimate it. They later say the balloons 
contained about 10 grams of SO2 each, but they aren’t counting the flights 
toward fulfilling the cooling credits they’ve sold, since they couldn’t confirm 
they reached the correct altitude, and they don’t believe their SO2 
measurements were accurate enough.

The first balloon inflates into a pale 9 ft. globe and strains upward over 
Iseman’s head. When he releases it, a string pulls tight and snatches his 
measurement equipment into the sky. Within a few seconds, the balloon shrinks 
to a tiny dot. Then it’s gone. The next balloon flies without trouble as well. 
As it’s getting dark, Iseman decides to launch one more balloon, this one 
without any kind of tracking hardware. Asked why, he responds, “Because I want 
to, basically.”

“So there’s no chance of recovering this balloon?” I ask.

“Nope,” Iseman says. “Goes up, explodes, biodegrades, saves the world.”

More from TIME
Fallout
The FBI worries turn out to be overblown—Iseman’s lawyer speaks with the agent 
the following morning, and apparently he only needed to be assured that Make 
Sunsets has nothing to do with a certain unidentified balloon they had found a 
few weeks earlier. But a new crisis has emerged. SilverLining, a 
pro-geoengineering environmental group, has gotten wind of Make Sunsets’ latest 
balloon flights, and put out a press release calling their cooling credits a 
“snake oil sales pitch” and asking U.S. authorities to stop them. Iseman is 
incensed. “I don’t understand,” he says as we drive west out of Reno on our way 
to retrieve the two balloons with tracking equipment. “They’re supposed to be 
advocating for this field.”

Chaos tends to follow Iseman. “He loves to create drama, or maybe like 
anarchy,” says his best friend Craig Cannon. There was, for instance, a 
memorable trip in which Iseman piled solar panels on a decrepit 20-year-old 
trailer and towed them across the U.S. southern border to set up an off-grid 
homestead, resulting in multiple stops by Mexican authorities. Iseman, who is 
an American, spends some of his time in London living on a houseboat, which 
doesn’t have a toilet, so Iseman buries the waste in public parks. For his 
birthdays, he invites friends to a yearly “vitality challenge,” a half marathon 
race with a beer for every mile. “It ends horribly,” Cannon says.

Thanks to an executive role at influential startup accelerator YCombinator from 
2015 to 2016, Iseman has been blessed with occasional five-figure checks when 
companies he worked with get bought, and street cred in the world of venture 
capital. But he’s almost pathologically averse to the comfort and material 
excess that drive most people in the tech world. In his last VC-funded 
enterprise, Boxouse, he and a then-girlfriend intended to address the scourge 
of high Bay Area rents by creating communities of shipping container micro 
homes. They moved into one themselves, on an Oakland lot. “It takes some 
advocacy for people to realize that working 10 to 20 hours a week and having 
way less bills can be preferable to working 90 hours a week to live in a crappy 
place you don’t even like,” he said in a video recorded at the time.

Launched by solar geoengineering startup Make Sunsets, a weather balloon filled 
with helium, air and sulfur dioxide takes off at a park in Reno, Nevada. 
(Balazs Gardi for TIME)
Launched by solar geoengineering startup Make Sunsets, a weather balloon filled 
with helium, air and sulfur dioxide takes off at a park in Reno, Nevada. Balazs 
Gardi for TIME
The ethos, though, has sometimes left others paying for Iseman’s choices. In 
city emails that Iseman obtained and posted to the site of the defunct Boxouse 
project, neighbors around his unpermitted container community complained about 
late-night work noise that kept them awake, as well as a health hazard from 
occupants composting human waste on the site. “He drove us crazy,” says one 
neighbor, who asked not to be identified because she has health issues. “You 
look at how filthy and nasty his shipping containers were. He could have helped 
people, but he didn’t go about it the right way.” Ultimately, the city forced 
Iseman to vacate the property.

Boxouse was ostensibly a business, but it was perhaps also something of a 
stunt, or, more charitably, a demonstration of something Iseman believes in: 
that it’s possible to let go of the absurd, wasteful, environmentally 
destructive homes in which Americans live. Make Sunsets operates along similar 
lines—part business venture, part protest, intended either to spur the market 
for geoengineering along, or to force governments and international bodies to 
confront the issue themselves, or both. “I’d be super happy to end up arrested 
for short periods, have my company fail, and go personally bankrupt,” Iseman 
says. “If I could snap my fingers and spend a week in jail and give up all my 
money, and we have international consensus that properly geoengineers our 
world, great.”

But as with Boxouse, there are bystanders to Iseman’s geoengineering project 
who may stand in the way of his aims. In the press release announcing Mexico’s 
plan to ban Make Sunsets’ work, the government excoriated the Americans for 
failing to communicate with local communities about what they were going to do 
in the skies over their homes. Iseman and Song issued a contrite response on 
their blog. “We appreciate their concern for national and local engagement and 
regret that we had failed to take this into consideration sooner,” they wrote. 
Yet they made no apparent effort to talk to Nevadans prior to their U.S. 
launch, or even to warn people walking by their sulfur barbeque in the 
Reno-area park. (Iseman says that such engagement wasn’t necessary because he 
was working in a relatively unpopulated area, and because he wasn’t testing his 
balloons in a foreign country this time.)

To some extent, Iseman delights in the controversy his project has stirred up. 
He sees it as a way to garner attention for his views: that the “responsible 
adults” don’t have the climate situation under control, and that we urgently 
need to start geoengineering the atmosphere to avert deaths and irreversible 
ecological damage. He thinks there hasn’t been enough radical direct action on 
climate, that people need to start taking things into their own hands. “That 
I’m one of the scarier guys is pretty pathetic for the state of the world,” 
Iseman says. “If this is the terrifying extreme, then we’re fucked.”

Driving through the Sierra Nevada mountains, Iseman’s phone rings—it’s the 
Nevada governor’s office. The SilverLining press release has set off a flood of 
calls to state authorities, including rumors that hundreds of geoengineering 
balloons were being released in Nevada. Iseman explains what he had done, 
seeming to mollify the official. “We want enthusiastic launch partners,” Iseman 
tells him. “We want to work with places that want us there, and then we want to 
do it as responsibly as possible.”

Then, as he hangs up the phone, he laughs. The hoopla he’s stirred up seems to 
have already exceeded his expectations. “Is this not fucking absurd?” he says. 
“It almost makes it seem like I know what I’m doing. Just the amount of bang 
for buck from launching a couple fucking balloons.”


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