If you want just make a map in GIS and publish it, then you really have to look at ArcGIS Server. That is their target. You get all the ESRI-created symbology etc without venturing into the decidedly non drag-drop world of SLDs (used for symbology in Geoserver). You also get to pay for it. Slightly cheaper would be to look at Geocat Bridge which gives you easier publishing from ArcMap to Geoserver. However, making maps and data available on the web brings you into the world of web servers with all the issues of security, load management, reliability, and so on. Its a tough ask without the appropriate infrastructure. Client-side, you dont get the fancy functionality without programming. OpenLayers is a way to go but you might also like to look at pre-built client derived from it - eg GeoExplorer.
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