H'mmm.... Since no-one here is directly engaged with these people, I'm wondering how to channel experienced contributions to this process... I've tried, but have been rebuffed. Was told that data interchange is too "researchy" for the " AR industry" And here they are running off, missing some pretty important issues.

Talking to ourselves about this is somewhat silly. Somehow the key players need to be engaged here. Mobilzy - the proponents of this inititive are already shovelling in 2d KML into their service, oblivious of some of the issues we've thrashed to death here re, CRSs, epsg pointers etc....

See: http://www.openarml.org/

"Workgroup:
   Markus Tripp, Mobilizy GmbH
   Robert Rice, Neogence Enterprise

" Since mid 2009 companies started to develop augmented reality (AR) applications for the latest generation of smart phones (iPhone, Android, ...). Many of those applications overlay the phone's cam view with interesting location aware data. Such information can be points of interest from travel or tourist services or real time data for instance from Twitter.

There is already a standard available to describe geo data. KML is an open standard officially named the OpenGIS KML Encoding Standard (OGC KML). It is maintained by the Open Geospatial Consortium, Inc. (OGC). The complete specification for OGC KML can be found at http://www.opengeospatial.org/standards/kml/.

Many companies and organizations have their geo data already available in KML. Therefore it makes perfect sense to base the AR data on KML and enrich it with custom extensions.

The basic idea behind this specification is that data that is prepared using this specification can be viewed on augmented reality browsers like Wikitude but also in Google Earth. Augmented reality browsers can include an open URL dialog where the user can enter an URL pointing to a valid ARML document. For instance such a document can contain all affiliates of a company. People can easily bookmark those URLs.

Augmented reality (AR) specific data is defined in an own KML extension namespace.
Examples
Very Simple ARML Document

The simplest ARML documents are just plain KML. Any ARML compliant browser must support these documents. Only the elements <kml>, <Document>, <Placemark>, <name>, <description>, <Point>, <coordinates> are required.

simple.kml:
view source
print?
01.<?xml version="1.0" encoding="UTF-8"?>
02.<kml xmlns="http://www.opengis.net/kml/2.2";>
03. <Document> 04. <Placemark id="153630">
05.            <name>Getreidegasse</name>
06.            <description>
07. Getreidegasse (also known as Grain Lane) is a busy shopping street in the Old Town section of Salzburg. 08. The house at no. 9 Getreidegasse is where the famed Wolfgang Amadeus Mozart was born and lived ...
09.            </description>
10.            <Point id="153630">
11.                <coordinates>13.048056,47.797222,432.0</coordinates>
12.            </Point>
13.        </Placemark>
14.    </Document>
15.</kml> "

[snip]  . . .

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