I am in the process of writing a "Why SDI?" guidebook
for non-technical middle management types and cannot
help but wonder why we put a millstone of an
expression like "spatial data infrastructure" around
our necks? 

As a barrier to communication with an
instant-glaze-over factor of 100% "SDI" is hard to
beat. It is simultaneously pompous and intimidating
while conveying very little information to anyone
outside inner circle. The term gives little impression
of what gets done or what improves if SDI's in place.
And just how much SDI planning and development these
days is about 'just' data, compared to discussion
about value-adding services, chaining, mash-ups and
the likes.

I appreciate that term is (or at least was)
technically accurate and has built up recognition over
the past 10+ years, that it's associated with
well-respected individuals and organizations.

I can but wonder whether it's not worth some effort to
come up with something snappier and zingier that even
my mother might have a chance of understanding, or at
least being curious about. I have no suggestions I'm
willing to make at this stage but would like to gauge
the level of in taking some of the terminology in new
directions.

Cheers

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