Hi everyone,

On the theory that many of us at one point or another will have to fill out a 
book promotion form for an academic press environmental studies book, I'm 
wondering whether we could avoid re-creating the wheel each time.  Many of the 
questions on these forms are personal (e.g., tell us why you are the 
caterpillar's boots), but many are generic (e.g., list journals in which your 
book might be reviewed).  If you've ever filled one of these out and are 
willing to share it with me, or if you have some quick reactions to the 
questions below, please send them to me off-list 
([email protected]<mailto:[email protected]>) and I'll compile all 
the results into a common document.

Thanks in advance for any suggestions you can provide!  Warmly, Doug

P.S.  Self-promotional disclosure:  I'm filling one of these out right now for 
a book coming out by Yale Press in the summer 
(http://www.amazon.com/Regulating-Nowhere-Environmental-Search-Objectivity/dp/030012001X/ref=sr_1_1?ie=UTF8&s=books&qid=1269531102&sr=8-1).
  A short description is:  Drawing insight from a diverse array of sources -- 
including moral philosophy, political theory, cognitive psychology, ecology, 
and science and technology studies -- Douglas Kysar offers a new theoretical 
basis for understanding environmental law and policy. He exposes a critical 
flaw in the dominant policy paradigm of risk assessment and cost-benefit 
analysis, which asks policymakers to, in essence, "regulate from nowhere." As 
Kysar shows, such an objectivist stance fails to adequately motivate ethical 
engagement with the most pressing and challenging aspects of environmental law 
and policy, which concern how we relate to future generations, foreign nations, 
and other forms of life. Indeed, world governments struggle to address climate 
change and other pressing environmental issues in large part because dominant 
methods of policy analysis obscure the central reasons for acting to ensure 
environmental sustainability. To compensate for these shortcomings, Kysar first 
offers a novel defense of the precautionary principle and other commonly 
misunderstood features of environmental law and policy. He then concludes by 
advocating a movement toward environmental constitutionalism in which the 
ability of life to flourish is always regarded as a luxury we can afford.

Questions:

9.  Scholarly journals, magazines, and regional or specialized newspapers most 
likely to review your book.  Please list the names and addresses of editors and 
reviewers whom you know personally.

United States:

Britain:

Canada:

Elsewhere:

12.  In which scholarly journals would advertising for your book be most 
effective?

United States:

Britain:

Canada:

Elsewhere:

13.  To which professional organizations might a brochure including a 
description of your book be mailed?  Do you have access to the mailing lists of 
any of these groups?

United States:

Britain:

Canada:

Elsewhere:

15.  Please list your suggestions for conferences where the book might be 
exhibited.

United States & Canada:
Name of meeting:                           Date:                     Location:

United Kingdom, Europe, the Middle East, the Far East, India, Pakistan, and 
Africa:
Name of meeting:                           Date:                     Location:

18. Please list any organization (bookclubs, institutions, etc.) that might be 
interested in placing special, large quantity orders for your book.

19.  Please list any foreign publishers who you think may be particularly 
interested in issuing translations of your book.  If applicable, note which 
publishers bought translation rights to books that you have published before.

20.  Excerpts or serialization.  Please indicate any chapter or section of your 
book that could more or less stand alone, for publication in a wide-circulation 
periodical at about the time the book is published.  Can you suggest 
appropriate periodicals?

United States:

Britain:

Canada:

Elsewhere:

22.  Please list up to five (5) professional awards for which your book may be 
eligible, and give the names and addresses of the sponsors.  We will make every 
effort to fulfill your request; however, we need to be highly selective when 
entering books for major book awards.  The decision to apply for major book 
awards, such as the National Book Award, Pulitzer Prize, etc., is made by the 
Director of Yale University Press and need not be included in the awards you 
list below.

                1.

                2.

                3.

                4.

                5.

23.  Can you recommend any Web sites, Internet discussion lists, or other 
online venues that would be appropriate places to promote your book?


****************************************************************************************
Douglas A. Kysar
Joseph M. Field '55 Professor of Law
Yale Law School
127 Wall Street
New Haven, CT 06511
203.436.8970
[email protected]<mailto:[email protected]>
****************************************************************************************

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