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IECA Monthly Meet-Up

Book Presentation

Science v. Story: Narrative Strategies for Science Communicators



Thursday, February 29, 2004 – 10 am PST / 1 pm EST / 7 pm CET



The International Environmental Communication Association (IECA) is set to host 
an engaging session on February 29 featuring Emma Frances Bloomfield, author of 
"SCIENCE V. STORY: Narrative Strategies for Science Communicators." The book 
highlights the importance of storytelling in making scientific knowledge 
accessible and engaging for a wider audience. The traditional approach of 
presenting science, which relies heavily on facts and data, often leads to 
public skepticism and disinterest.



During the presentation, we will discuss using a transformative approach 
incorporating narrative techniques to make scientific information more 
relatable and captivating. We will discuss the concept of narrative webs, a 
mapping tool designed to visualize and improve how stories can be used in 
science communication. This method emphasizes integrating characters, actions, 
and sequences into scientific narratives, making complex information 
understandable and engaging.



The book presentation will highlight the innovative strategies within "SCIENCE 
V. STORY." It will include a dynamic Q&A session, allowing attendees to engage 
directly with Bloomfield on ways to think differently when communicating 
science or environmental issues.



All are welcome. Pre-registration is required: 
https://zoom.us/meeting/register/tJMrdemhrD4uEtQE84iAN4aD4fX8JUK1q5DF

[https://zoom.us/w_p/97620925480/f28c27fc-2ae9-4454-8b99-09bdabbee552.png]<https://zoom.us/meeting/register/tJMrdemhrD4uEtQE84iAN4aD4fX8JUK1q5DF>
Welcome! You are invited to join a meeting: Book Presentation: Science V. 
Story. After registering, you will receive a confirmation email about joining 
the 
meeting.<https://zoom.us/meeting/register/tJMrdemhrD4uEtQE84iAN4aD4fX8JUK1q5DF>
Welcome! You are invited to join a meeting: Book Presentation: Science V. 
Story. After registering, you will receive a confirmation email about joining 
the meeting.
zoom.us



About IECA



The International Environmental Communication Association (IECA) is a 
professional nexus of practitioners, teachers, scholars and researchers, 
students, artists and organizations engaged in the study and practice of 
environmental communication. We provide resources, organize convenings, and 
promote international collaboration to help facilitate more ethical and 
effective ways to communicate about the environment and move society toward 
sustainability.




[cid:7b36fc63-dc63-4005-9e44-e543a0d52395]
Stephen P. Depoe, Ph.D.
Treasurer, International Environmental Communication Association 
http://theieca.org
Professor Emeritus, School of Communication, Film, and Media Studies
University of Cincinnati
Co-Editor, Media and Environmental Communication Book Series
Palgrave MacMillan/Springer
https://www.springer.com/series/14612


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