http://gadgetwise.blogs.nytimes.com/2010/02/17/what-you-need-to-know-about-google-buzz/
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 *February 17, 2010, 7:37 pm* What You Need to Know About Google Buzz By RIVA
RICHMOND <http://gadgetwise.blogs.nytimes.com/author/riva-richmond/>

*UPDATE February 18, 7:45 a.m.:* *Clarified some passages to reflect ongoing
changes made by Google to Buzz.*

Last week, Gmail users awoke to find themselves automatically signed up for
a new (and very public) social network called Buzz. Alarmingly, it was
created from what many people feel are private e-mail and chat contacts. And
it showed their publicly shared items from Picasa photo albums and Google
Reader, without their consent.

A surge of criticism ensued, and just days later, Google was backpedaling
fast<http://gmailblog.blogspot.com/2010/02/new-buzz-start-up-experience-based-on.html>.
It announced some quick remedies – automatic sign-up and links to Picasa and
Reader accounts are kaput – and a few more are coming.

In the meantime, concern and frustration persists among Gmail’s 176 million
users. Here’s our first installment of a primer explaining Buzz and how to
use it in the way you prefer. Look for updates that answer your concerns and
questions – please post them below.

*How does Buzz work?*

Buzz is a social network that in many ways mimics Facebook and Twitter,
except that it maps your social connections based upon who you correspond
with via Gmail – clearly a great shortcut for Google, which hasn’t been
super-successful in getting people join its other, more voluntary social
network, Orkut.

Buzz lets you post comments, or buzz, that people in your network can read
and react to. In a box that resembles a thought balloon, you can type witty
missives and post links to content on the Web, including on Google services
like Picasa and YouTube. Get to the service by clicking on the link labeled
Buzz that Google added under the Inbox link.

Buzz initially connected users to e-mail contacts automatically, but
post-uproar, it now asks who you want to “follow.” Just click “Find people”
and a pop-up box shows your top contacts and lets you choose to follow or
ignore them. If these people have created profiles, you can click on their
names and see things like witty banter with friends and colleagues on Buzz,
status messages added to Gmail and posts to Twitter.

*What personal data is exposed?*

The most delicate information that Buzz potentially exposes is the identity
of your e-mail correspondents, which as my colleague Miguel Helft
noted<http://www.nytimes.com/2010/02/13/technology/internet/13google.html>,
could include people like doctors and illicit lovers you’d rather keep
private. Keep in mind that the names of people you follow on Buzz — and who
are following you — is public unless you take steps to make the list
private. Google has recently updated Buzz to make this deselection easier,
but the default is that you will share your list with everyone.

Also, your Buzz profile itself is public and therefore viewable by the
entire Internet, so don’t add information you consider private (things, for
example, that would answer any secret questions tied to things like online
bank accounts or that would aid identity thieves).

When you post content to Buzz, you have a choice of making the item public,
private or visible to a group of people, much like on Facebook. Google has
created predefined groups you can populate, like co-workers, family and
friends, or you can define your own.

You can also block people you find objectionable by clicking “Block” beside
their name on your follower list or on their profiles. That will remove them
from your list, keep your buzz out of their stream, stop them from
commenting on your buzz, and prevent them from re-following you.

*So how do I control what is exposed?*

Google also came under fire for complex privacy controls and an off switch
that was difficult to find. It has since made some improvements and promises
more, namely a new section in Gmail’s settings page due in the next few days
where Buzz can be hidden or disabled altogether. For now, find user controls
by clicking the “Edit” link beside your own name, and visiting the “Edit
your profile” page.

There, a key setting sits near the top right: “Display the list of people
I’m following and people following me.” If you prefer to keep followers and
people you follow private, uncheck the box. (Find the same option at the
bottom of the box that appears when you click on “Following X people” or
“Find people.”)

You can also choose not to display your name, which will keep your profile
from being found via search queries. But note that it will not disable the
service entirely (or make you unfindable by someone persistent).

To delete your Buzz profile and any Buzz posts you’ve made and disable the
service completely, scroll all the way to the bottom and click the link with
the bright red writing. Remember to hit “Save changes” before you depart.

On this page, you can also, of course, add personal information that you do
want to share and link your profile to other Google services, like Picasa
and Reader, and to other services, like  Flickr from Yahoo, or Twitter. And
you can choose to let people contact you through Buzz without giving them
your e-mail address.

Have more questions about Buzz? Fire away. We’ll answer more in the days
ahead.

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