ianmcook commented on issue #49828:
URL: https://github.com/apache/arrow/issues/49828#issuecomment-6099530921

   Here's a subtly revised version that addresses the feedback from 
@rustyconover on the dev mailing list:
   
   <img width="2400" height="1663" alt="Image" 
src="https://github.com/user-attachments/assets/ee61ca1c-46e7-4144-a0d3-745f0e957a2b";
 />
   
   In the lockup, APACHE ARROW is now closer to ADBC (1.5 grid rows apart 
instead of 2) so the two lines read as one block. The name is placed so its 
visual weight (the centroid of its ink) is level with the logomark's. This 
balances the lockup top to bottom. The type sizes are unchanged, so the 
logomark stays larger than the name, as the chevrons are in the Apache Arrow 
logo.
   
   I also update the hex badge to set the URL in Roboto Condensed Medium 
instead of Regular, and about 10% larger. It holds up better at small sizes.
   
   The PR at https://github.com/apache/arrow-adbc/pull/4870 is updated with 
this version.
   
   <details>
   <summary>Other approaches we tried</summary>
   
   **Name as tall as the logomark.** "ADBC" about 40% larger, so the name runs 
from the logomark's top point to its bottom point. This gave the name more 
weight, but it was too big and moved too far from the Apache Arrow logo's 
proportions.
   
   <img width="2400" height="1626" alt="Image" 
src="https://github.com/user-attachments/assets/634a2ff0-4ac6-43f4-adcb-9eedd5821567";
 />
   
   **Name lowered onto the bottom chevron.** "ADBC" sits on the bottom 
chevron's inner point, so the chevron points to its baseline. This made the 
lockup look bottom-heavy.
   
   <img width="2400" height="1663" alt="Image" 
src="https://github.com/user-attachments/assets/cd29eece-5dbf-4a87-9aac-cc5da671686d";
 />
   
   **No URL on the hex badge.** Simpler, but we'd rather keep the URL and make 
it readable. (In the R community where these hex stickers are popular, it is 
common to include a project or vendor URL.)
   
   </details>


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