Dear GKD Members,

I would like to introduce myself, as this is my first message to GKD. I
live in Mumbai, India and have 22 years experience writing technical
documentation and promotional material; have supported new market
launches and Phased Manufacturing Programmes for a wide number of
industries, 12 years of which were spent as a (employee + contracted
tenures) marketing and projects executive. Have worked abreast with
evolving information systems and technologies since 1979, though about
exclusively for the IT industry since 1998. Am an electrical (energy
systems) engineer, studied Cybernetic Management Strategy applied to
growth of businesses through an Advance Diploma in Management from the
Wolfgang Mewes Verlag of Frankfurt, Germany which enables analysis and
strategy formulation - esp. business growth by information strategy.
Have extensive exposure to all areas of corporate communications - as
copywriter and communications consultant. In addition, I take a keen
interest in all issues related to economic development, especially
energy, environment and technology. I am likewise an observer,
subscriber or participant in relevant fora of bodies like Exnora
<www.exnora.org> Save Chennai Environment, the Hawking Communicator
Project <www.radiophony.com> and Society for Clean Environment 
<www.socleen.org>, as well as the Simputer list.

I would like to share with you this information about the Information
Village Project, of the M S Swaminathan Research Foundation, which I
drew from the Drumbeat page at the Communication Initiative site:

http://www.comminit.com/pds11-2001/sld-3357.html.


 Best regards,

 Udit Chaudhuri

--------------------------------------

 Information Village Project - India

 Summary
 
The Information Village Project, of the M S Swaminathan Research
Foundation, linked ten villages near Pondicherry, India with computers,
providing information on such aspects as health, crops, weather, and
fishing conditions. These new technology tools are empowering everyone
with knowledge and opportunity by an inclusive use of local languages
and a multimedia format that allows all to participate.

 Main Communication Strategies
 
The Information Village Project has connected the villages by a hybrid
wired and wireless network-consisting of PCs, telephones, VHF duplex
radio devices and email connectivity through dial-up telephone lines -
that facilitates both voice and data transfer, and have enabled the
villagers to get information that they need and can use. The entire
project draws its sustenance from the holistic philosophy of
Swaminathan, which emphasises an integrated pro-poor, pro-women,
pro-Nature orientation to development and community ownership of
technological tools against personal or family ownership, and encourages
collective action for spread of technology. The bottom up exercise
involves local volunteers to gather information, feed it into an
Intranet and provide access through nodes in different villages. Value
addition to the raw information, use of the local language (Tamil) and
multimedia (to facilitate illiterate users) and participation by local
people right from the beginning are the noteworthy features of the
project.
 
Most of the operators and volunteers providing primary information are
women, thus giving them status and influence. All centres came up
because of demands made by the community. Information provided in the
village knowledge centres is locale specific and relates to prices of
agricultural inputs (such as seeds, fertilizers, pesticides) and outputs
(rice, vegetables), market (potential for export), entitlement (the
multitude of schemes of the central and state governments, banks),
health care (availability of doctors and paramedics in nearby hospitals,
women's diseases), cattle diseases, transport (road conditions,
cancellation of bus trips), weather (appropriate time for sowing, areas
of abundant fish catch, wave heights in the sea), etc. Unique to the
project is the fact that most information is collected and fed in by the
local community itself. The centres are operated by local volunteers.

 Development Issues
 Technology, Economic Development, Rights

 Key Points
 
In most villages, there are no telephone lines and there are frequent
power breakdowns. The project uses hybrid wired and wireless
communication links using telephones at one end and Motorola VHF dupleix
devices at the other, and by using solar power in conjunction with the
mains.
 
In a caste-based society, it is not easy to spread an egaliterian ethos.
The project was able to gain working space for the village information
centres from a Panchayat (local government) office, a private
individual's home and even a temple. They were able to overcome the
temple' normal rules and allow Dalit (lowest caste) people and women in
their monthly periods to enter and use the informtion centre located in
the temple.

MSSRF won the Stockholm Challenge Award in 2001 for this project.

 Partners
 IDRC, Ottawa, Canada; Government of Pondicherry.

 Source
 
MSSRF's Stockholm Challenge Award application and a letter sent from
MSSRF to The Communication Initiative 10/18/01.

 For more information, contact:
 
M S Swaminathan Research Foundation, Third Cross Street, Taramani
Institutional Area, CHENNAI 600 113, India.

[1] Prof. P C Kesavan, Executive Director, MSSRF. Phone: 91-44-2541229;
Fax: 91 442541319; [EMAIL PROTECTED], and [2] Mr S Senthilkumaran,
Associate Director, Informatics, MSSRF. Phone: 91 44 2542791; Fax: 91 44
2541319; [EMAIL PROTECTED]



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