OneWorld Radio to link up with MTV for World AIDS Day 2002
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OneWorld Radio (www.oneworld.net/radio) is to offer radio stations
around the world the opportunity to broadcast HIV/AIDS awareness
programming from the MTV Staying Alive campaign (www.staying-alive.org).

On 1 December 2002, World Aids Day, MTV channels will air a special show
featuring some of the most diverse and exciting acts in the music scene
in concert from Capetown, South Africa and Seattle, USA.

Grammy-winning Alicia Keys, Sean �P. Diddy� Combs and hip hop star Missy
Elliott are among the artists performing and supporting the effort to
unite young people across the globe and actively engage them in the
fight against HIV/AIDS.

OneWorld Radio is dedicated to fighting HIV/AIDS using radio - the most
important source of information about HIV/AIDS for people in developing
countries. The network uses an online audio database for the free
exchange of programmes between radio stations and civil society
organizations.

MTV is making their Staying Alive material available for OneWorld Radio
member stations in over 40 countries. The content includes 11 live
songs, public service announcements and editorial packages of prominent
individuals and artists talking about issues around HIV/AIDS including
Nelson Mandela speaking on the need to fight discrimination about
HIV/AIDS.

"OneWorld Radio is an innovative use of the Internet to support radio
stations across the world communicate the most important social issues,�
says Georgia Franklin, Vice President for Public Affairs, MTV Networks
International. �MTV is pleased to join forces with OneWorld Radio to
ensure that the Staying Alive campaign will reach those most affected by
HIV/AIDS."

"This agreement with MTV enables us to provide radio stations in our
network with HIV/AIDS awareness programming in a music format that has
mass appeal,� says Jackie Davies, OneWorld Radio Manager. "Media across
the world have a major role in raising awareness of HIV/AIDS. MTV has
shown a lead by empowering their audiences to protect themselves. Other
media companies must follow if we are ever to defeat AIDS."

Radio stations will be able to download the audio from the OneWorld
Radio website and broadcast the programming rights free within a 30-day
period starting World AIDS Day.

--- For media enquiries contact Glen Tarman, OneWorld Publicity Manager,
Tel +44 (0)20 7091 4541 Email [EMAIL PROTECTED]

For radio station enquiries about broadcasting the MTV special through
OneWorld Radio contact Jenny Eschweiler, OneWorld Radio Editor, Tel +44
(0)20 7091 4543 Email [EMAIL PROTECTED]

Notes to editors:

1.      OneWorld is a non-profit network that aims to harness the
democratic potential of the Internet for human rights, sustainable
development and an end to world poverty. OneWorld brings together a
partner community of over 1250 organizations at www.oneworld.net.

2.      OneWorld Radio Aids Network www.oneworld.net/radio/aids), is a
themed network of OneWorld Radio (www.oneworld.net/radio), an online
community of radio stations and NGOs sharing programmes and ideas on
sustainable development and human rights. OneWorld Radio Aids Network is
also part of the OneWorld portal on issues related to HIV/AIDS,
AIDSchannel.org (www.aidschannel.org).

3.      Staying Alive (www.staying-alive.org) is a multi-tiered campaign
to promote awareness about and prevention of HIV/AIDS in the
international youth community and is a partnership between MTV Networks
International, YouthNet spearheaded by Family Health International, and
the Kaiser Family Foundation.

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"The fear of stigma leads to silence, and when it comes to fighting
AIDS, silence is death. It suppresses public discussion about AIDS, and
deters people from finding out whether they are infected. The most
powerful weapons against stigma and silence are the voices of the
world�s people speaking up about AIDS. On this World AIDS Day, let us
resolve to replace stigma with support, fear with hope, silence with
solidarity."
Kofi Annan, UN Secretary-General, message for World AIDS Day 2002
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