The Global AIDS Unit, Leadership Program in AIDS, Africa Region Knowledge
and Learning and Africa Child and Youth Programs
invite you to Global Videoconference Dialogues on
Using Edutainment Media for HIV Prevention
Participating Countries: Ethiopia, Ghana, Malawi, Nigeria,
Uganda, Zambia, and Zimbabwe
April 7th & 8th 2004
Presenters:
Gary Knell, President and Chief Executive Officer &
"Kami" (a five-year old HIV-positive Muppet)
Sesame Workshop
David Andrews
President
Population Communications International
Hugh Rigby
Chief, Media & Information Resources Center
for Communication Programs
Johns Hopkins Bloomberg School of Public Health
Mahesh Mahalingam,
Communications Advisor
UNAIDS
What do a five year-old HIV-positive muppet, soap operas and music
videos have in common. They are all examples of media strategies that
have been used to raise awareness of HIV/AIDS. The two videoconferences
will explore how educationally entertaining ("edutainment") media (e.g.,
children's television, radio and television soap operas, music videos,
multimedia CD-ROMs) can be used for HIV education and prevention.
The two events will provide opportunities for sharing best practices and
research among international and national organizations across several
countries, facilitate regional and national discussions and program
development, and help identify sources of institutional support to
strengthen program development in this area.
The videoconferences (each lasting 2 1/2 hours + ½ hour
post-videoconference discussion at each of the local sites) will feature
organizational presentations and global Q&A sessions.
As some of the videoconferencing sites have space limitations, we ask
that individuals and institutional representatives interested in
attending please contact the Event Participant Coordinator at
[EMAIL PROTECTED] by April 5th, 2004. In your e-mail subject
heading, please indicate your organization and country of participation.
(e.g., Interest in Attending HIV Edutainment Event - World Bank -
Ghana).
Dates, Location and Local Time:
Wednesday, April 7th Thursday, April 8th
Ethiopia DLC (2:00 - 5:00 p.m.) Ghana DLC (12:00 - 3:00 p.m.)
Nigeria WBO (12:00 - 3:00 p.m.) Malawi WBO (2:00 - 5:00 p.m.)
Uganda DLC (2:00 - 5:00 p.m.) Zimbabwe WBO (2:00 - 5:00 p.m.)
Zambia WBO (1:00 - 4:00 p.m.) Washington, D.C. (8:00 - 11:00
a.m.)
Washington, D.C. (7:00 - 10:00 a.m.) Geneva (2:00 - 5:00 p.m.)
Geneva (1:00 - 4:00 p.m.)
Please contact the Event Participant Coordinator for WBO (World Bank)
and DLC (Distance Learning Center) site location and contact
information.
The Global AIDS Unit, Leadership Program in AIDS, Africa Region
Knowledge and Learning (AFTKL), and Africa Children and Youth Programs
co-host a presentation on
Media and Development: The Sesame Workshop Model
April 7th, 2004
World Bank - Washington, D.C.
Preston Audiotorium
1818 H. St, NW
12 - 2:00 p.m.
Presentation:
Gary Knell, President and Chief Executive Officer
&
"Kami" (a five-year old HIV-positive Muppet)
Sesame Workshop
Sesame Street, produced by Sesame Workshop, a nonprofit educational
organization, is a shared experience around the world. The Workshop
develops innovative and engaging educational content for television,
radio, books, magazines, interactive media and community outreach,
effectively and efficiently reaches millions of children, parents,
caregivers, and educators ? locally, nationally, and globally. Watched
in over 120 countries around the world, Sesame Street is beloved by
children, trusted by parents, and honored with more Emmy Awards than any
single show in television history. Over 1,000 studies on record prove
Sesame Street works, making measurable, meaningful, long-lasting
contributions to children's lives. Today, Sesame Street is one of the
greatest centers for out-of-school learning in the world. Its 23
international coproductions retain the essence of the original Sesame
Street, each has its own unique palette, pacing, humor, and music drawn
from the local culture.
Gary Knell, President and CEO, Sesame Workshop will shed light on how
for 35 years "the longest street in the world" is making a meaningful
difference in the lives of children worldwide by addressing their
critical developmental needs.
Special Guest:
Kami, an HIV/AIDS Muppet who made her debut on Takalani Sesame in
September 2002. She was hailed as a breakthrough by many
international organizations working to stem the tide of AIDS. The
idea was considered timely and crucial for South Africa where AIDS is
an epidemic. Recently appointed by UNICEF as a Champion for Children,
Kami will pursue her advocacy role under UNICEF auspices throughout the
world.
To register for this event, please e-mail "[EMAIL PROTECTED]"
with the name of your organization and the event title in the subject
heading (e.g, Sesame Street Presentation - World Bank).
[Sesame Workshop representatives are in town as part of a panel event --
African Videoconference Dialogues on Using Edutainment Media for HIV
Prevention (April 7th & 8th). For more information about this event,
please see the attached announcement.]
Anthony Bloome
Operations Officer (Distance Education)
Leadership Program in AIDS
Global AIDS Unit
Africa Region Knowledge and Learning
[EMAIL PROTECTED]
x32282
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