Hello, I have had this request from a lot of partner organizations (~30). Although the request is common, and organizations say they want the data, I am not sure that if they had the data they would actually use it or know how to interpret it.
Just the same - if I could make a labor request of WMF staff, it would be for staff to create layman documentation on what it means to track incoming traffic from Wikipedia. My expectation is that more organizations would get more satisfaction from knowing that it is possible to track incoming traffic, even if they decided not to do this. Right now I mostly say, "It is difficult, I do not know, your IT department can tell you..." Instead, I wish I could say, "Here is the layman guide. It links to more detailed information." Part of serving movement partners is offering them possibilities and giving them instructions. There is not always capacity to take advantage of options, but often having layman outreach materials opens doors and has value beyond assisting people in performing an action. If there is someone clever and interested at the intersection of movement partner management and analytics, here is what I would request - 1. Layman guide presuming no technical understanding 2. making a case for tracking inbound traffic to their site through citations (not emphasizing external links) 3. giving a timeless overview on how to do this 4. linking to detailed more up-to-date instructions I confirm that this would be useful. Getting organizations to actually collect and reflect on this data is a more complicated issue and will take time. I would be interested to read reports of any organization which does this. yours, On Tue, Mar 1, 2016 at 11:52 AM, Alex Stinson <[email protected]> wrote: > Brilliant! Thanks Jason glad to confirm the impact, hope it helps with > your internal discussions. I will add you to our list of people to collect > from, and will send you the email we sent out to our research partners. > > Cheers, > > Alex Stinson > > On Tue, Mar 1, 2016 at 11:45 AM, Jason J. Evans <[email protected]> > wrote: > >> Excellent, Thanks for sharing the news. A quick look at Google Analytics >> shows a sharp rise in Referrals from Wikipedia since last week. >> >> Also, I am happy to share analytics from the National Library of Wales. >> >> Best >> >> Jason >> >> >> On Tuesday, March 1, 2016 16:01 GMT, Alex Stinson <[email protected]> >> wrote: >> >> > Hi all, >> > >> > Since the HTTP to HTTPS change last summer, a number of Wikipedia >> Library >> > and GLAM partners have reported a drop in traffic reported as >> "referrals" >> > from Wikipedia, where many of these referrals are being reported as >> organic >> > referrals, effectively creating "dark traffic". >> > >> > Dario Taraborelli from the research team, worked with Wikimedia Ops to >> find >> > a solution to this problem. He and I are also working with a number of >> > movement partners to understand this effect, and better assess how >> > Wikipedia references provide referrals to frequently cited websites (see >> > https://meta.wikimedia.org/wiki/Research_talk:Wikimedia_referrer_policy >> and >> > https://phabricator.wikimedia.org/T87276 ). >> > >> > Last Tuesday (Feb 23) the ops team turned on a new "meta referrer tag" >> so >> > that sites getting traffic via clicks from Wikimedia pages may see these >> > referrals in analytics reports. Several publishers have of an increase >> in >> > correctly labeled Wikimedia traffic. >> > >> > Since this effect has been in place for about a week: you may want to >> let >> > your partners at cultural heritage institutions know about this change. >> > Historically, referrals have been a indicator of partnership success >> and a >> > persuasive tool for organizations to participate, and the HTTPS change >> may >> > have obscured this. >> > >> > Moreover, if your GLAM partners would be interested in supporting by >> >> > sharing referral traffic: we will be collecting partner analytics data >> from >> > January 1 to March 30 in about a month. Let me know if you think your >> GLAM >> > partner would like to participate. >> > >> > Cheers, >> > >> > Alex Stinson >> >> -- >> Jason Evans >> Wicipediwr Preswyl / Wikipedian in Residence >> Llyfrgell Genedlaethol Cymru / National Library of Wales >> [email protected] >> Ffon/Tel: +44 (0)1970 632405 >> >> _______________________________________________ >> Cultural-Partners mailing list >> [email protected] >> https://intern.wikimedia.ch/lists/listinfo/cultural-partners >> Please treat emails sent to this list as confidential.Ask senders for >> permission before forwarding emails off-list. >> > > > _______________________________________________ > Cultural-Partners mailing list > [email protected] > https://intern.wikimedia.ch/lists/listinfo/cultural-partners > Please treat emails sent to this list as confidential.Ask senders for > permission before forwarding emails off-list. > -- Lane Rasberry user:bluerasberry on Wikipedia 206.801.0814 [email protected]
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