That is an interesting clip. One might almost think that it had been 
produced by the tobacco lobby, but for the fact we know it was produced by 
an independent news studio with and hosted by a neutral presenter.

It was unfortunate that the presenter got confused about what the report 
said - that made it seem as if there was some doubt. It was also unfortunate 
that the proposer of the report could not be in the studio in order to 
explain it properly. No doubt, if he had been there, they would have come to 
him first and allowed him to explain what the report said, and they might 
even have given him equal time.

The warm cozy well lit studio was very reassuring. It contrasted strikingly 
with the remote location where 'government spokesman' was filmed.  Could 
they only afford a black background with one light shining down from above 
his face and reflecting off his hair.  It gave him a rather goulish look, 
particularly as the camera was looking down making it seem as if he was 
avoiding eye contact.

It was interesting that the tobacco spokesman did not try to dispute the 
findings, only to emphasize there unreliability and everyone's right to 
decide their own version of the truth. It is similar to the tactics 
described on this web page:

http://environment.guardian.co.uk/climatechange/story/0,,1875762,00.html

The Denial Industry

For years, a network of fake citizens' groups and bogus scientific bodies 
has been claiming that science of global warming is inconclusive. They set 
back action on climate change by a decade. But who funded them? Exxon's 
involvement is well known, but not the strange role of Big Tobacco. In the 
first of three extracts from his new book, George Monbiot tells a bizarre 
and shocking new story

Tuesday September 19, 2006  The Guardian

In February 1993 Ellen Merlo, its senior vice-president of corporate 
affairs, sent a letter to William I Campbell, Philip Morris's chief 
executive officer and president, explaining her intentions: "Our overriding 
objective is to discredit the EPA report ... Concurrently, it is our 
objective to prevent states and cities, as well as businesses, from 
passive-smoking bans."
... To this end, she had hired a public relations company called APCO. She 
had attached the advice it had given her. APCO warned that: "No matter how 
strong the arguments, industry spokespeople are, in and of themselves, not 
always credible or appropriate messengers."

So the fight against a ban on passive smoking had to be associated with 
other people and other issues. Philip Morris, APCO said, needed to create 
the impression of a "grassroots" movement - one that had been formed 
spontaneously by concerned citizens to fight "overregulation". It should 
portray the danger of tobacco smoke as just one "unfounded fear" among 
others, such as concerns about pesticides and cellphones. APCO proposed to 
set up "a national coalition intended to educate the media, public officials 
and the public about the dangers of 'junk science'. Coalition will address 
credibility of government's scientific studies, risk-assessment techniques 
and misuse of tax dollars ... Upon formation of Coalition, key leaders will 
begin media outreach, eg editorial board tours, opinion articles, and brief 
elected officials in selected states."

APCO would found the coalition, write its mission statements, and "prepare 
and place opinion articles in key markets". For this it required $150,000 
for its own fees and $75,000 for the coalition's costs.

By May 1993, as another memo from APCO to Philip Morris shows, the fake 
citizens' group had a name: the Advancement of Sound Science Coalition. It 
was important, further letters stated, "to ensure that TASSC has a diverse 
group of contributors"; to "link the tobacco issue with other more 
'politically correct' products"; and to associate scientific studies that 
cast smoking in a bad light with "broader questions about government 
research and regulations" - such as "global warming", "nuclear waste 
disposal" and "biotechnology". APCO would engage in the "intensive 
recruitment of high-profile representatives from business and industry, 
scientists, public officials, and other individuals interested in promoting 
the use of sound science".

Cheers, Alastair. 



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