ZEN Securities Ltd Launches its New Brand Identity

Press release from Business Wire India
Source: ZEN Securities Ltd 
Friday, August 29, 2008 02:55 PM IST (09:25 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, 
Banking & financial services, Business services, Financial Analyst, Information 
technology; Technology
Release no: 17779
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ZEN Securities Ltd Launches its New Brand Identity


Hyderabad, Andhra Pradesh, India, Friday, August 29, 2008 -- (Business Wire 
India) -- Zen Securities Limited (ZSL) a leading financial services company 
announced the launch of its new brand identity "ZEN Money" on Friday. The brand 
"ZEN Money" reflects the broad spectrum of financial services and products that 
Zen offers to its clients.

Speaking on the occasion of the launch Mr. Pratap Kantheti, Managing Director, 
Zen Securities, said, "The brand ZEN Money aptly articulates our mission - 
guiding clients to fulfil their financial goals. This mission laid out by our 
founder Sri K Ravindra Babu continues to be guiding light in all our 
initiatives."

"ZEN Money is about leveraging technology to enhance client experience, 
offering various products and services like internet trading, Mutual funds 
advisory and other services that benefit the clients. In short, it's about 
understanding client needs and providing the solutions for the same." Mr. 
Satish Kantheti, Jt. Managing Director adds.

The Tagline "The art of investing" conveys that investing is as much an art as 
it is science and we at "ZEN Money" use our experience and expertise to guide 
clients to fulfil their financial goals. It also indicates that we offer 
investment services and products like stock broking/ Mutual funds/ PMS / 
Futures and options / currency futures/ commodities / IPO's / Capital gains 
saving bonds etc.

The launch of the new brand identity comes at a time when the company is 
preparing to announce a series of exciting new initiatives, in its endeavour to 
deliver quality services to clients.

Zen Goes live with online trading at www.zenmoney.com

Zen also launched its online trading initiative at its new website 
www.zenmoney.com , investors can trade online in stocks and futures markets in 
both NSE and BSE. The unique feature of Zen Internet trading is its 
comprehensive information about Client's stocks, Depository account, Mutual 
fund holdings etc.. all at one place, Clients can view their Networth statement 
online. The trading system also has payment gateways from multiple banks for 
online transfer of funds along with a highly flexible risk management system.

Expansion Plans

Zen is also planning to further expand its presence all over India using the 
branch and franchisee model in the current year. Zen currently has 140 branches 
spread across Andhra Pradesh, Karnataka, Tamil Nadu, West Bengal, Orissa and 
Maharashtra.

About ZEN Securities Ltd

Zen Securities Ltd commenced its business as proprietary concern of M/s K. 
Ravindra Babu in 1986. ZEN is a registered Member on the Capital Market Segment 
and Futures & Options segment of both NSE and BSE. ZEN is also a member of the 
Currency Derivatives segment of the NSE.

ZEN is also a Depository Participant with NSDL and CDSL. ZEN is also a SEBI 
Registered Portfolio Manager. Zen Comtrade Pvt. Ltd. a 100% subsidiary of ZSL 
and is a member of National Commodities & Derivatives Exchange Limited (NCDEX) 
and Multi Commodity Exchange (MCX).




CONTACT DETAILS
Pratap Kantheti, ZEN Securities Ltd, +91 9391004484, [EMAIL PROTECTED]
Satish Kantheti, ZEN Securities Ltd, +91 9391004450, [EMAIL PROTECTED]
T Sreekar Reddy, brand-comm, +91 9866110032, [EMAIL PROTECTED]

KEYWORDS
CONSUMER, MARKETING, BANKING, BUSINESS SERVICES, Financial Analyst, IT, 
TECHNOLOGY

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