California-based Solix Technologies [BSE - 501421] is expanding its
channel ecosystem and entering the Indian market. Founded in 2002,
Solix provides enterprise data management solutions helping
organizations meet compliance requirements and achieve information
lifecycle management goals and strategies. In an exclusive tête-à-tête
interaction with ChannelWorld, Sai Gundavelli –Founder and CEO,
revealed, “India has always been an epicenter for us with our complete
R&D, development team, training, support and other activities based in
this country. At present, India is not contributing significant
revenues; however, we are making our presence felt among enterprises.
With the surge in data explosion, India will remain our major focus
market.” Throwing light on the company’s three-pronged approach to
capture a larger market share in the next few years, Gundavelli said
that they intend to strengthen the development center, strategic
alliances with partners and focus on marketing programs.” Based at
Hyderabad with a 100-plus employee team, the vendor is not planning
any branch offices. “At present, we are investing more resources on
sales and alliances to help our partners leverage our offerings,” he
said.

To capture mid-market and SMBs, Solix is lately engaged in adding
another set of partners to its existing channel ecosystem.
Accelerating its MSP model through channel partners, Solix offerings
will be available as managed services in ‘pay as you go’ model for
customers. “We are looking to appoint partners, particularly system
integrators, solution providers or service providers with good
experience in infrastructure management,”he said. Gundavelli said that
they are seeking partners who excel in storage/application management
and who has a decent customer footprint coupled with upgrade/migration
expertise. This will help the vendor penetrate the wide SMB market, as
this segment could now afford managed services in the enterprise data
management. There is a large business potential for channels as
continuous data growth will always mean more data optimization tools
needed at customer end.

The vendor’s flagship product – Solix Enterprise Data Management Suite
Enterprise –
is primarily aimed at enterprises providing applications like Database
Security, Database Cloning, Data Auditing, Database /Email Auditing,
Enterprise Archiving, Database Archiving, Email Archiving, ERP Reports
Archiving, Enterprise Search, Application and Infrastructure
Consolidation and Data Migration. Apart from global alliance with
Wipro, the vendor has a set of resellers /system integrators, which
resell and help implement this offering. Solix offerings have proven
to ensure lower TCO,faster ROI and propel Green IT. With faster data
archival and related functions, there is lesser power consumption,
need for storage space, etc helping enterprises limit their hardware
infrastructure,” he said. With Oracle as a strategic partner for
Solix, the customer has a value proposition in the overall data
enterprise management. Email archiving and document archiving by
Oracle coupled with application archiving by Solix is one-of-its kind
industry solution.

According to Gundavelli, the early adopters of Solix include BFSI,
manufacturing, healthcare and telecom.Solix solutions streamline
information management, security and automate data storage and
retrieval. “We are further focusing to enable compliance and E-
Discovery through long-term data retention, data masking, database
audit and enterprise search. Apart from worldwide 24 X 7 support
center, the company’s portal educates, trains and updates the
partners. Being a software vendor, Solix does not want to pursue a
national distributor model. He said, “We operate in a niche
marketplace in which we need to interact with a limited set of focused
partners (resellers/system integrators). This ensures more focus,
added profitability and extended business opportunities for our
partner base.”

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