Ficci ends 8-year-long association with PwC

Industry Body Hires KPMG For Its Annual Media And Entertainment Survey

Ratna Bhushan & Sonali Krishna NEW DELHI/ MUMBAI


   INDUSTRY body FICCI has snapped an eight-year-old partnership with
PricewaterhouseCoopers for its annual media and entertainment sector survey,
a chamber spokesman said on Thursday.
   PricewaterhouseCoopers (PwC), the consultancy whose auditing unit Price
Waterhouse is in the dock for clearing the books of scamtainted Satyam
Computers, said it was unaware of any such development.
   "We have not received any communication from FICCI on the matter. As far
as we are concerned, we are the knowledge partners for FRAMES — the annual
media and entertainment summit that brings out the report," a PwC spokesman
said. "We have now partnered with KPMG for the event," the FICCI spokesman
told ET.
   While it was not immediately clear if the Satyam fiasco had any bear-ing
on the FICCI move, sources in the entertainment industry said doubts have
been raised before about PwC's annual projections. "Questions on PwC numbers
were being raised by Film Federation of India (FFI) members even before the
Satyam scandal," said an entertainment industry representative who asked not
to be named.
   Said FFI secretary general Supran Sen: "It is true that some members of
FFI have raised objections to the PwC report and they believe the PwC
numbers are not correct. FFI is investigating the matter and a detailed
study on the authenticity of the PwC numbers is being conducted." FFI, the
umbrella body of the film industry, also represents close to 50 trade bodies
including producers, distributors, studio owners and theatre owners as its
members.
   In its FRAMES report released in 2008, PwC had estimated that the Indian
entertainment and media industry would touch Rs 1,15,700 crore by 2012 with
a compounded annual growth rate of 18% between 2008-12.
   The report had pegged the size of the industry at an estimated Rs 51,300
crore in 2007, up from Rs 43,800 crore the previous year.

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