Be ready for hard decisions: Ratan Tata

TIMES NEWS NETWORK

Mumbai: While describing the impact of the economic meltdown as the worst
crisis the business has been facing, Tata group chairman Ratan Tata has
asked the employees of the 98 firms that make up the group, to prepare
themselves for some "hard decisions''. India's oldest industrial house has
been hit because of slowing consumer demand with people tightening their
purse strings. In addition to this, the group is finding it tough to raise
capital due to non-availability of credit and depressed stock markets.
   With no signs of an immediate economic revival, Tata, in a letter to the
3.5 lakh employees across the globe, said, "The most challenging task will
be to sustain a meaningful level of operation through the next nine to 12
months. It will call for hard decisions on the part of the management teams
in many of our companies.''
   The 140-year-old group, with a turnover of $62.5 billion in 2007-08,
earns over 60% of its revenues outside India. "This economic crisis may well
be the worst we have ever faced in our living history,'' he told employees
in his New Year's message.
   The letter, dated December 31, 2008, went on to say that the priority is
to operate cost-effectively and conserve cash. Tata has called for deferment
of all avoidable expenditure and growth plans. Group companies like Tata
Steel, Tata Power, Tata Chemicals have been re-working their capital
expenditure plans, while some group companies have slashed jobs and cut down
on production against the backdrop of a falling demand.
   While applauding that the spirit of the Tata employees, he said, "The
environment over the next 12 months will require us to display, more than
ever before, the strength of this spirit that has enabled us to succeed in
previous years. We will need to innovate, galvanize ourselves to synergize
our strengths, and operate most cost effectively, in line with current level
of market demand.'' Tata also came down strongly on critics who have written
off the group. His message reads: "Our critics would say that Tatas can
never succeed, and that our recent growth and our major acquisitions will
devastate us. I firmly believe that our growth strategies and our strategic
acquisitions will contribute to our group's leadership position in the years
to come.''

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