Colgate: Reason to
smile<http://latestequityresearchreports.blogspot.com/2009/03/colgate-reason-to-smile.html>
http://latestequityresearchreports.blogspot.com/2009/03/colgate-reason-to-smile.html

 The company has posted good volumes despite keen competition.
A competitive market may have prevented oral care major, Colgate, from
earning better realisations in the December 2008 quarter, but its brands
remain popular, as can be seen from the 14 per cent volume increase in
toothpaste.
In fact volumes were higher than in the six months to September 2008 and
that helped the company maintain market share at just under 50 per cent.
That means the decision not to take price increases has paid off, though the
growth in volumes could taper off to around 10 per cent as the base
increases.
While the Rs 1,538 crore firm’s sales growth of 13.3 per cent in the
December 2008 quarter may have been lost some momentum after the 16 per cent
that it hit in the June quarter, the fact that the top line has now grown at
above 12 per cent for 14 quarters in a row is quite creditable. Not that
there is reason to believe the trend could change given that the market for
toothpaste and toothbrushes in the country is hardly saturated.
It’s possible there could be some downtrading by consumers in the near term,
though they may switch to its own brand, Cibaca. Over the longer term,
however, Colgate is in a good position to cash in both on the increasing
affordability in the country and the fact that consumers are upgrading from
toothpowder to toothpaste.
While in the September 2008 quarter the operating margin(opm) had come off
by 220 basis points to 16 per cent due to higher spends on advertising, this
time around, the opm was up 60 basis points at 20.9 per cent with the
company spending much less on advertising.
With competition from Hindustan Unilever and Dabur only likely to increase,
Colgate will have little option but to earmark significant amounts for
promotions, as it launches new products and variants. So, unless revenues
grow at 15-16 per cent, margins will once again be under pressure. At the
current price of Rs 431, the stock trades at around 18.5 times estimated
2009-10 earnings and is not too expensive, given that profits are expected
to grow by about 15-16 per cent over the next couple of years.
Source: BS

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