http://www.stockozone.com/2009/04/amazon-strong-and-getting-stronger.html
Amazon: Strong And Getting
Stronger<http://www.stockozone.com/2009/04/amazon-strong-and-getting-stronger.html>
By stockOzone team

Online retailer Amazon (NASDAQ: AMZN) has continued to defy naysayers with
its ability to defy gravity as the prospects for the company keep growing
stronger. Shares of the Seattle Washington-based company are up almost 55%
since January.The stock of the company performed relatively well in 2008, a
year marked by a great deal of turmoil. Accordng to a surrvey by
Compete.com, the domain amazon.com attracted at least 615 million visitors
annually in 2008 which was twice that of walmart.com. The company even had a
strong holiday season at a time when most of the traditional retailers were
having tough time attracting shoppers.

Launched in 1995 as an on-line bookstore, Amazon has steadily branched into
retail sales of music CDs, videotapes and DVDs, software, consumer
electronics, kitchen items, tools, lawn and garden items, toys & games, baby
products, apparel, sporting goods, gourmet food, jewelry, watches, health
and personal-care items, beauty products, musical instruments, clothing,
industrial & scientific supplies, groceries, and more. The company is now
the largest online retailer and is fast gaining ground against traditional
brick-and-mortar retailers.

Recently,RBC Capital analyst Stephen Ju insisted in a research note that
Amazon.com “may be facilitating close to a third of all e-commerce in the
U.S.,” and that it continues to gain share here. Ju suggested that the total
share of U.S. e-commerce through Amazon was about 34% in Q4, up from 27% a
year earlier.

Amazon launched its new e-book reader Kindle 2 in February, featuring
improved battery life, 20 percent faster page-refreshing, a text-to-speech
option to read the text aloud.According to sources, approximately 300,000 of
the Kindle 2 have been sold this year, suggesting Amazon has made over $100
million in revenue from sales of the $359 device in 2009 alone.Amazon
expects to sell 800,000 Kindle 2 devices in 2009.Citigroup analyst Mark
Mahaney estimates that Amazon will sell 378,000 units this year, and Kindle
will be a $1.1 billion business that translates to roughly 4% of Amazon’s
revenue in 2009.

According to media reports, Amazon.com is developing a new version of its
Kindle e-book reader with a larger screen, according to a report on the Web
site of The Wall Street Journal on Friday. The new device may come out in
time for the 2009 holiday shopping season, according to the report, which
cited unnamed sources who claim to have seen versions of the device.

The company is also working on socializing the Kindle device through its
software as a service (SaaS) platform Whispersync or another yet to be
announced SaaS application. The SaaS application would allow readers of
books, magazines and blogs to mark-up, comment and share that information
with the Kindle community or a book club.

Amazon is also quite serious about its “cloud-computing” initiative and is
promoting it at a rapid pace. Cloud computing is bein touted as the next big
thing and according to technology research firm Gartner, worldwide cloud
computing services revenue is is expected to top $56.3 billion (US) in 2009.
Market revenue grew by 21.3 per cent from 2008's $46.4 billion, and it will
continue to increase to $150.1 billion in 2013.

The company is also expanding in overseas market at a rapid pace. It ships
in six foreign countries, including Japan, China and Germany. In fourth
quarter of year 2008, international sales of $3.07B made up 46% of total
revenue.

The company looks all set to beat Wall Street estimates when it releases its
earnings on April 23. Amazon has continued to perform well even in recession
and its growth momentum is expected to accelerate once economy recovers.
Thus in retrospective, Amazon still remains a good buy and the stock looks
attractive even at the current levels.

Disclosure: Author does not own any of the stocks discussed here.
-- 
Salman Khan

Blog: salmanspeaks.co.nr
Phone +919350159178

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