*ENS Economic Bureau* Posted online: Friday , Apr 24, 2009 at 0238 hrs

*Mumbai : *The Securities and Exchange Board of India today passed an
interim order barring two promoters of publicly listed entertainment company
Pyramid Saimira Theatre Ltd, and 228 others, for allegedly forging a letter
and passing it off as a Sebi order in December 2008 to manipulate the
company’s stock resulting in substantial losses to investors.

Key to the alleged conspiracy, according to today’s Sebi order, is the
forged letter asking one of the promoters P S Saminathan, chairman and
managing director of Pyramid Saimira, to make an open offer for an
additional 20 per cent stake at a price not less than Rs 250. The order says
that the other promoter Nirmal Kotecha had sold over 15 lakh shares on
Monday, December 22, the day some newspapers published a story based on the
forged letter.

In its order, Sebi said that Rakesh Sharma, then an executive with public
relations firm Adfactors PR Pvt Ltd and Rajesh Unnikrishnan, Assistant
Editor, The Economic Times, a business daily belonging to the Bennett
Coleman & Co Ltd, “played a key role in the forgery, dissemination of
information and misleading the media to believe its authenticity.”

Kotecha, the order says, even propped up an “imposter” who posed as Company
Secretary and “confirmed” the forged letter to reporters who called up to
check.

When asked for his comment, Rahul Joshi, Executive Editor, The Economic
Times, said: “We have seen the order. We are studying it.”

According to the Sebi order, tower location of mobile telephones used by
Sharma, Kotecha (registered in the name of one Amol Kokane) and Unnikrishnan
indicated the three met on December 20, around the time when the forged
letter was circulated to the media. Sharma, whose service was terminated by
the PR firm the very next day (Tuesday, December 23), had in a statement to
Sebi which he later retracted, also admitted that Unnikrishnan and he went
to Kotecha’s residence to mail the forged letter to “media friends.”

Once the market regulator issued a press statement that it had not issued
any such letter on December 23, Sharma was terminated from his service by
the PR firm, which never had Pyramid as a client.

The other significant part of the plot, the order said, was the attempt to
ensure by the trio to not just disseminate the forged letter to the media,
but also make the media believe its authenticity. Sharma, who has been a
business journalist earlier, used the services of two former journalists
Dheer Kothari and Ashok Jainani to spread the information, Sebi said.

When a reporter sought to ascertain the veracity of the information in the
forged letter, Kotecha sent the number of one Ganesan working in the
company’s Chennai office to Sharma by SMS. When the reporter got back
stating that the contents were denied by Ganesan, Kotecha provided another
telephone number, purportedly of Pyramid Saimira’s Company Secretary
Kanhucharan Sahu to Sharma, the order said based on the latter’s statement
to Sebi.

Unnikrishnan too provided the contact details to Sharma, the order said.
When reporters called this number, the person, one Pratheesh Kumar V.K. — an
imposter, according to the order — confirmed that the company had received
the letter.

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