BIG Cinemas, PVR may be close to deal on releases
 
Pressure to resolve the deadlock, 
that has seen all films being placed 
on hold since 4 April, is mounting with
analysts putting the collective losses 
so far to the industry at Rs350 crores..
 
Mumbai: A breakthrough in talks between multiplexes and production houses to 
resolve a dispute over revenue sharing terms that has held back all new 
releases for nearly two months appeared imminent Friday night amid reports that 
Reliance BIG Cinemas and PVR Ltd have broken away from its peers and agreed a 
deal in principle.
 
According to people close to events, the multiplex chains have agreed to 
producers demands for control over the distribution strategy of films, as well 
as equal terms for all new releases.
 
In addition, it is understood that the multiplex chains have accepted revenue 
sharing terms of 50:50 for the first week, 42.5:57.5 for the second, 37.5:62.5 
for the third, with revenue being split 30:70 in the fourth week, with the 
lion’s share going to the multiplexes.
 
Tushar Dhingra, chief operating officer for BIG Cinemas, Friday night said he 
would be unable to comment, adding that the news of a breakthrough came as “a 
shock” to him. Amitabh Vardhan, chief executive of PVR Cinemas, also declined 
to comment. Meanwhile, Mukesh Bhatt, the film maker and official spokesperson 
for the Producers Distributors Forum, said that reports of a deal were 
premature, and that he would have more factual information in 24 hours.
 
Pressure to resolve the deadlock, that has seen all films being placed on hold 
since 4 April, is mounting with analysts putting the collective losses so far 
to the industry at Rs350 crores. Multiplexes have also approached the 
competition watchdog CCI to lodge a complaint about movie makers colluding 
through a cartel to exploit cinema owners, according to ‘PTI’.
 
Talks between the parties were ongoing Friday night, amid reports of various 
issues in the contract that still needed to be hammered out. “The contract is 
about 17 pages long and they are still on page one,” said a source, who 
declined to be named. “It is a very technical contract and they are struggling 
with it. But they have reached a verbal agreement.”


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