Kohinoor rebrands ready food products
By Jayashree Maji, Alok Sharma Kohinoor Foods, known for its basmati rice brand Kohinoor, is planning to rebrand its ready-to-eat Indian delicacies, under Kohinoor-India on Platter brand and will launch 20 curries in the next two months. It is looking at positioning the brand as a ‘healthy alternative’ to other ready-to-eat foods. Besides, the company will invest Rs 25 crore this year for upgrading facilities and branding of new food categories among others. “We are planning to reposition and rebrand our ready-to-eat products, which were originally launched as Kohinoor Heat & Eat in 2004. The brand will undergo an overhaul and will be repositioned as a healthier food choice. We will be using olive oil for products to be sold overseas and will make sure that our products for domestic market are free of trans fats,” said Gurnam Arora, joint managing director, Kohinoor Foods. The company expects its revamped ready-to-eat brand to contribute Rs 100 crore to its overall revenues in this financial year _________________________________________________________________ Missed any of the IPL matches ? Catch a recap of all the action on MSN Videos http://msnvideos.in/iplt20/msnvideoplayer.aspx --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups ""GLOBAL SPECULATORS"" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/globalspeculators?hl=en -~----------~----~----~----~------~----~------~--~---
