<http://ads.rediff.com/RealMedia/ads/click_lx.ads/www.business.rediff.com/slideshows.htm/1554000167/Position3/OasDefault/ING_CPC_June09_RosSlug01/ING_CPC_June09_RosSlug0101.html/33623563663362353461336136393330?_RM_REDIR_=http://www.inglife.co.in/child-plans/ing_childrenplan.shtml?channel=sem_rediff&utm_campaign=sem_campaign&utm_source=sem_rediff>
[image: Hrithik Roshan in an advertisement for Reliance Mobile]
*Will Hrithik's magic work for Reliance Mobile?*
* *
Reliance Communications has rolled out a 360-degree Hrithik Roshan campaign
to mark its entry into the GSM space. Is the message reaching out?
The advertisement opens with a shot of Hrithik Roshan with guns in his
hands, a la James Bond, inside a dark shed. It's actually a film shoot for
the young Bollywood star. The director says cut and several crew people are
seen changing the shot.
The camera then moves to Roshan's makeup room. He comes and sits on a chair,
tired from the scene he has enacted. As he settles down, something crosses
his mind and he smiles to himself. He dials a number from his mobile phone.
A man fishing in a like reaches out for his ringing mobile phone. At first,
he thinks the call is for his son and is about to hand it to him, when he
recognises the voice. He cannot believe it. He excitedly leaves his fishing
rod and chats away on the phone.
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