Bharti to charge 50 paisa/min for local, STD calls
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NEW DELHI (Reuters) - Leading mobile firm Bharti Airtel
(BHARTIARTL.BO<http://in.finance.yahoo.com/q?s=BHARTIARTL.BO>: 442.6
+9.45) on Friday said it would charge 50 paisa per minute (1 U.S. cent) for
local and national calls on its network, heating up competition in a market
that already has some of the world's cheapest tariffs.

Local call rates in India now average U.S. 2 cents per minute, and national
long-distance calls are priced at about U.S. 3 cents, with variations
depending on bill plans and operators.

Bharti Airtel, whose 110 million users account for nearly a quarter of
India's mobile subscribers, said more than 95 percent of its users made
local and national calls to another number on its network.

Operators can offer cheaper tariffs within their own network as they do not
have to pay interconnection charges which apply if a call is made to another
operator's network.

India is world's fastest-growing mobile market with operators adding more
than 10 million mobile users a month, and competition has led to drop in
tariffs as new entrants try to win subscribers.

Second-ranked Reliance Communications
(RCOM.NS<http://in.finance.yahoo.com/q?s=RCOM.NS>: 306.35
-6.3) expanded its GSM services this year and offered free call minutes for
some months to lure subscribers, leading to record sign-ups.

Sixth-ranked Tata Teleservices recently launched a GSM-based mobile service
with a per-second billing plan that helped it post its highest-ever monthly
additions in July.

(Reporting by Devidutta Tripathy; Editing by John Mair)

(For more news on Reuters Money click http://www.reutersmoney.in)

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