DLF, the country's largest property developer, sold all the 1,250 apartments
on offer in the second phase of its Capital Greens project near the Moti
Nagar area of Shivaji Marg (Najafgarh Road) in West Delhi, within two hours
of launching the booking on Tuesday evening.

While the prices were lower than the market, the lowest effective price was
39 per cent higher than the lowest price it had charged during the first
phase of the project this April.

At the time, DLF had sold all 1,356 apartments on offer under the first
phase in a single day; a prime factor was that their lowest effective price
was 32 per cent lower than the market price.

This time, claimed a company spokesman, it was more than 25 per cent lower
than the market one.

Apartment prices are upwards of Rs 6,000 a sq ft in the area. In the second
phase, the company charged Rs 6,750, Rs 7,500 and Rs 8,000 a sq ft,
respectively, for the apartments, which ranged from 1,210 to 2,720 sq ft
each.

There was a discount of Rs 500 a sq ft for timely payment and an 8.5 per
cent discount on down payment. Hence, the effective selling price, which
includes both discounts, is about Rs 5,677, Rs 6,363 and Rs 6,820 a sq ft,
respectively.

The company additionally charged for parking and for those wanting a
preferred location.

*
http://business.rediff.com/slide-show/2009/sep/23/slide-show-1-dlf-sells-1250-flats-in-2-hours.htm
*

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