United States
*Recovery Myths* <http://www.morganstanley.com/views/gef/index.html>
October 21, 2009

By Richard Berner
<http://www.morganstanley.com/views/gef/team/index.html#anchorrichardberner>|
London

Three myths are fueling debate over the sustainability and strength of the
incipient US economic recovery:  The benefits from an inventory cycle will
soon be over; the credit crunch will force consumers to deleverage for
years; and store closings last year are artificially boosting current
readings on consumer spending.  If valid, those claims would seriously
undermine our case for sustainable growth.  And confirming evidence in
renewed weak economic data would no doubt promote significant setbacks in
equities, credit and other risky assets that already have a lot of good news
in the price.

A close look, however, suggests that all three are folklore.  As we see it,
the inventory cycle has a long way to run and will contribute to grow
through 2011.  Second, the credit crunch is abating, while consumers are
concurrently and aggressively deleveraging and repairing their balance
sheets.  The latter process could reach a sustainable equilibrium by 2011.
Last, same-store sales comparisons are relevant for stock pickers but don't
affect published retail sales and consumer-spending data.  Those data are
famously subject to measurement error and revisions, but the results so far
are consistent with our view that a modest consumer recovery is underway.
Details for all three myths follow.

*The inventory cycle has a long way to run. * US companies have been
liquidating inventories for six straight quarters, one quarter shy of the
record set in1982-83.  But the cycle is far from over; as we see it, this
inventory cycle will set a new record for longevity and will contribute to
growth through 2011.  With inventories still high in relation to sales,
liquidation is likely to continue through the end of 2010, depressing the
level of GDP.  However, we expect that the contribution to GDP growth will
be positive through 2010 as the pace of liquidation slows.  And when stocks
are leaner, companies may begin accumulating them again in 2011.  In all, we
expect that the inventory cycle will add 0.6 percentage points (pp) to
growth over the four quarters of 2010, and 0.4pp over the course of 2011.

The realization that inventories will add significantly to GDP growth in the
third quarter is leading some to think that an inventory buildup is
underway.  That's simply untrue.  So while we've discussed inventories
extensively elsewhere, some background and analytics on this process may
again be helpful.  First, there is no inventory buildup in the works; the
book value of manufacturing and trade inventories plummeted by 1.5% in
August, declining for the twelfth straight month.  Second, apart from motor
vehicles, where stocks are now lean even in relation to post-‘cash for
clunker' sales, inventory stocks are still somewhat elevated in relation to
sales.  We estimate that the real manufacturing and trade inventory/sales
ratio excluding motor vehicles declined to 1.34 (months) in September - well
below its January peak of 1.4 but above an acceptable 1.3 level and
considerably above the 1.25 that might be considered lean.  To attain those
more normal levels, we expect that companies will still be liquidating
inventories throughout 2010.

Third, companies do not need to cut production further, nor do they have to
increase production more slowly than the growth of final sales.  On the
contrary, with the level of output (GDP) roughly 1½% below the level of
final sales (both flows) in the second quarter, and final sales beginning to
grow, GDP can grow faster than sales until the two converge, and inventories
will still shrink.  That's arithmetically because the change in the stock of
inventories (e.g., liquidation when it is negative) is essentially the
difference between the level of output and sales.  As that difference
narrows, the pace of inventory liquidation will slow, but the contribution
of inventories to GDP growth is based on the change in the change in
inventories, and that has turned positive.

Analytically, economists since the days of Roy Harrod and Lloyd Metzler in
the 1930s and 1940s have analyzed these relationships between stocks of
inventories and flows of production and sales using a so-called ‘stock
adjustment' model - a cornerstone of business cycle analysis.  Indeed,
stocks in relation to demand are key metrics for gauging excess, and such
adjustments typically call the tune for the business cycle.  Changes in the
stock of inventories relative to sales dictate production adjustments and
thus inventory liquidation or accumulation.  Importantly, the model predicts
that, faced with uncertainty about demand, producers will make such
adjustments gradually, which would stretch the inventory cycle well into
recovery.

Such adjustments, reflecting their ‘second derivative' nature, are called an
‘accelerator' mechanism.  As output accelerates, it begins to generate
renewed demand for inventories (and capital, or investment).  Measured by
the second derivative in output, or the change in the growth rate, the
process began in the second quarter when the decline of the growth rate
diminished from -6.4% to -0.7% - an acceleration of 5.7 percentage points.
And in the third quarter, we estimate that GDP accelerated further by 4.6pp,
to 3.9%, with inventories contributing 1.1 percentage points to that gain.
According to metrics in the ISM survey, companies have incentives to run
output faster; the gap between orders and inventories is strongly positive,
and the level of customer inventories is now below normal.

Of course, if demand (and orders) were to falter, the picture would change
significantly.  Headwinds restraining demand growth abound, so while
downside risks have faded, they are still significant.  But the intensity of
those headwinds is what is now at issue.  That leads us to consider the
second myth, namely that the credit crunch is still strangling growth and
that dire news awaits.

*Credit confusion: The credit crunch is abating and deleveraging is
underway. * The financial press and some analysts point to the decline in US
consumer credit outstanding as evidence that the credit crunch for consumers
is intensifying.  In contrast, we think the credit crunch has abated -
although it has not ended - and that the adverse feedback loop from credit
to the economy is starting to turn virtuous.  In our view, consumers are
deleveraging, some voluntarily.  If income is growing, it can support both
debt paydowns and modest spending growth, and balance sheet repair will set
the stage for more sustained gains in spending.  Measured by debt/income and
debt service/income, deleveraging at the end of 2Q was in line with the
timetable we outlined in May (see *Deleveraging the American Consumer*, May
27, 2009).  Debt/income was a bit higher (at 118%), and debt service/income
was slightly lower (at 13.1%) than we expected.  Those results, together
with incoming data on consumer credit (down $31 billion in the past two
months) make us comfortable with that timetable, which projected debt/income
at just under 100% and the debt-service ratio going to 11.5% by end 2010.

How does that rational demand story square with ominous stories about the
supply of credit?  Credit-card lenders are cutting credit lines and
otherwise tightening lending standards for small businesses that have no
access to capital markets, and even consumers with jobs and income are
feeling pinched by such moves.  Those stories are valid, in our view, but
they are not new; indeed, at the margin, it appears that credit supply
headwinds are ebbing.  Lenders are still tightening lending standards, but
according to the Fed's Senior Loan Officer Survey, they tightened
aggressively last year and now fewer are doing so.  Indeed, a small fraction
eased standards somewhat in the third quarter.  Only slightly larger
fractions of respondents report having tightened standards and widened
spreads to small firms compared with larger and medium-sized firms.  The
proportion of banks tightening credit card standards has fallen by half
since the crisis began.  Small business surveys like the NFIB canvass are
showing a peaking in the credit squeeze.  And while their direct access to
the capital markets is nil, small businesses are benefitting from the
revival of the ABS market, as finance companies who have access to it are
lenders to small businesses.  Business receivables owned or managed by
finance companies rose by 1.1% in July (the most recent data), the first
increase in a year.

But looking to outstandings really doesn't help distinguish credit supply
from credit demand, especially in the early stages of the recovery.
Business demand always is weak early in recoveries as inventories are
liquidated and companies cut back on capex.  Moreover, writeoffs typically
reduce legacy debt faster than new originations will boost outstandings;
that's probably especially true today.  Yet banks in the aggregate have
begun to earn their way out of their failing loans, and they have
substantially delevered.  My colleague and large-cap bank analyst, Betsy
Graseck, believes that banks under her coverage will cover their remaining
losses in two years.  Of course, the macro baseline assumption for Betsy's
estimates is our moderate growth scenario.  But even in a bear scenario,
they should be able to cover them in three years.  Through reserve building,
a lot of yet-to-be-realized losses are already covered.

To understand the demand-side fundamentals we look at corporate and
household external financing needs.  The former relative to GDP have plunged
to record lows.  The latter (as suggested by a generally rising saving rate)
are now suggestive of writeoffs and paydowns as well as weak demand.  Thus,
some of the behavioral change we see is voluntary and prudent, reflecting
wealth losses and recession-induced uncertainty. Unprecedented wealth losses
and prospects for slow revival are prompting ‘life-cycle' consumers to save
more, and uncertainty around the outlook for income has made all consumers
more cautious.  In contrast, some of the change is involuntary and
immediate, as defaults, the credit crunch and income losses squeeze
consumers.  The recession and the credit crunch have promoted defaults,
reduced access to credit, and a squeeze on income for ‘rule of thumb' and
liquidity-constrained consumers.

These changes are likely to depress the growth of credit even as some
credit-sensitive parts of the economy, notably housing demand, are now
starting to recover.  If consumers are boosting saving to pay off existing
debt, and lender writedowns and chargeoffs are slowly bringing down the
outstanding amounts, then declines in consumer debt outstanding are likely
to continue in our moderate recovery scenario.

*Data disconnect: *Same-store sales are relevant for micro, not macro.  Some
observers think that the closure of underperforming retail stores and
liquidation of some brands are materially boosting same-store sales reports,
thus overstating reported growth in consumer spending.  Our retail team
believes this effect may be helping some retail chains, but we both agree it
is irrelevant for official data on retail sales and consumer spending.

Softlines (clothing, general merchandise) analyst, Michelle Clark, believes
that the liquidation of two clothing and household retailers helped some
stronger store brands.  That consolidation has pushed consumers to buy at
the larger chains, and Michelle believes that the math on the comp pickup
indicates a benefit to them of roughly 50-100bp.  However, she notes that
"many of the softlines retailers are still growing their stores (albeit
modestly), without closing underperforming ones (outside of the usual 5-10%,
and that's not even happening for many).  Only two chains are closing stores
in any material way, and the big store closures at one have yet to start."

Retail analyst, Greg Melich, believes that the demise of two large chains in
his industry has had a bigger impact on same-store comparisons, especially
in consumer electronics.  He thinks that the benefit might be 200-250bp
across retail, as US sales/occupied square foot this year are likely to fall
only 1-2% while total sales are down 3-4%.  Store closings have increased
vacancy rates to 20% from 16%, but retailers are most often renters, so
rising vacancies are generally the developers' problem.

Whatever the relevance of these comparisons for individual companies, they
are not relevant for the macro analysis of consumer spending using official
retail sales data that were released last week or using the data on consumer
spending that will be published on October 30.  As David Greenlaw notes, the
Census Bureau conducts its own sampling to compile these data.  They sample
by mail about 12,000 retail businesses that have paid employees, and make
estimates for others by aligning the results with a more comprehensive
Annual Retail Trade Survey.  By sampling firms who pay taxes, they can
update quarterly to reflect employer business ‘births' and ‘deaths',
typically with a 9-month delay.  Same-stores sales don't matter for those
samples; Census wants to capture all sales regardless of where they are
made.  In turn, retail sales are used as an input for estimates of consumer
spending, which rely on other source data, such as vehicle sales, surveys of
services spending and reports from industry groups.  In both cases, the
reported chain store comparisons aren't used as inputs, and thus the biases
reported above are irrelevant for those data.

*Burden of proof. * We may have dispelled some myths about the recovery, but
we still bear the burden of proof for the sustainability story.  The economy
still faces numerous headwinds, and assessing the balance between them and
the effects of monetary and fiscal stimulus, the benefits of stronger
overseas growth and the reduction of excesses will dictate the outcome.
Given that tug of war, evidence for sustainability will accumulate only
slowly, and it will be bumpy.  So investors should focus on forward-looking
metrics for validation.  Hopefully, this analytical framework will help to
distinguish head fakes from the underlying narrative.


-- 
Best Regards,
Jay Shah, FRM

"Expect The Unexpected"
Blog: http://fuzylogix.blogspot.com/

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