*ICICI Ventures Ltd* plans to sell about 75% in *Loyalty Solutions & Research Ltd*- the creators of *i-mint* reward point for around Rs 100 cr.
It is rumored that the stake will be picked up by German company *Loyalty Partner* and *Peepul Capital*. The transaction values the company at Rs 133 cr. Transaction Note i-mint was initially funded by ICICI Venture and its founding CEO and MD, Vijay Bobba. ICICI had invested around Rs 16-17 cr and held 85% stake in the company. The fund will continue to hold the remaining 10% stake. i-mint allows shoppers accumulate reward points by tying up with merchant establishments. These establishments reward shoppers with bonus points. i-mint currently has 2,500 partners, including HPCL, Airtel, makemytrip and others, which covers 3,000 outlets. The company started its operations in August 2006. Loyalty Partner runs Germany’s largest customer loyalty programme — Payback. Peepul manages corpus of around $325 Mn for growth-oriented investments that are India-centric. It had raised a second fund of $214 Mn in 2007 -- Regards Hardik Shah -- You received this message because you are subscribed to the Google Groups ""GLOBAL SPECULATORS"" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/globalspeculators?hl=en.
