*Cera Sanitaryware Ltd *has plans to acquire European sanitaryware brands. The company will spend about $4mn-$6mn for brand acquisition
The company has about about Rs 100 crore ($22mn) for its expansion plans in India and abroad. The company is looking at two super-premium brands in the bathroom fittings and sanitaryware sectors which are facing financial difficulties. The company plans to spend $7-8 mn (Rs 35-40 crore) on capacity expansion within a period of one and a half year. Transaction Note Cera Sanitaryware is the third largest sanitary ware company in India. As the part of its expansion plan, the company will spend Rs.35 crore on capacity expansion from 21 lakh pieces to 27 lakh pieces per year. CSL will also start production of faucets at Kadi plant near Ahmedabad. Cera intends to open 2-3 new Bath Studios in India. It currently has Bath Studios in Ahmedabad, Bangalore, Chandigarh, Kolkata, Cochin and Hyderabad and Mumbai. Cera plans to increase its exports to Europe and Africa. It is working on launching water-saving products, geysers, LCD-fitted bathtubs and other fittings. Acquisition of the super-premium brands may be part of it expansion into Europe where it will sell made-in-India products under these brands. The sector has seen a lot of activity in the last few years. Hindware recently bought Havells faucet business in Rajasthan. Murugappa Group sold its stake in Parryware ROCA to Roca, the largest sanitaryware company in the world in 2008. -- Regards Hardik Shah -- You received this message because you are subscribed to the Google Groups ""GLOBAL SPECULATORS"" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/globalspeculators?hl=en.
