*Acquisition will bolster the mid-sized spirits company's footprint in the
key southern markets.*

Mid-sized spirits company Tilaknagar Industries Ltd, makers of Mansion House
brandy brand, is in discussions to acquire Hyderabad-based Liquors India
Ltd, a distillery and bottling unit, augmenting its production base in the
key southern markets, said multiple sources familiar with the process.

The company, one of the fastest growing domestic liquor firms, may also tap
the market for raising Rs 100 crore through institutional placement.

TIL chairman-and-managing director Amit Dahanukar confirmed talks for an
equity participation or outright acquisition of Liquors India. "We are in
the midst of discussions and due diligence to arrive at a valuation," he
said, when contacted.

Dahanukar also said, TIL could look at a fund raise at an appropriate time
in the near future. "We may look at raising around Rs 100 crore through
institutional placement or from mutual funds for propelling our growth. The
institutional route could also mean private equity or venture capital," he
explained.

In February, TIL struck a deal with Alcobrew Distilleries to acquire the
latter’s six brands, which has reasonable presence in CSD (Army canteen)
channels.

Liquors India, with primary distillation, has a monthly bottling capacity of
1.4 lakh cases (of 9-litre each). Dahanukar declined to speculate on the
acquisition cost as the process was still underway. Industry estimates
suggest that a complete acquisition should be in excess of Rs 40 crore but
this could not be verified independently.

On Wednesday morning, Tilaknagar stock was quoting at Rs 142, up 3.8%, on
BSE at the time of posting this report.

Liquors India has an ongoing bottling arrangement with Pernod Ricard
(formerly Seagram India) for its whiskies such as Royal Stag and Imperial
Blue, which will continue post the acquisition. The stake buy will help TIL
step up aggressive growth plans for its brands Mansion House, Senate whisky,
Courrier Napoelean brandy in the southern markets that account for over 65%
of the overall national spirits volumes.

Independent industry numbers suggest that branded volume sales of what is
described as Indian Made Foreign Liquor (IMFL) reached 157 million cases in
FY10, growing at nearly 12% year-on-year. This figure rises to around 220
million cases when the cheap commoditized labels that flourish in pockets
are included.

The liquor trade in the large southern states are state-controlled making it
a more transparent and level playing field for companies irrespective of
their size.

TIL has seen its sales by value rising nearly 90%, while volume sales jumped
roughly 65% in FY10, Dahanukar added. Tilaknagar's sales including excise
duties crossed Rs 1,000 crore in the last fiscal. The volume sales stood at
8.5 million cases (of 9 litre each). TIL's consolidated net was around Rs 35
crore. The Dahanukar family has been controlling TIL (formerly Maharashtra
Sugar Mills Ltd) based in Shrirampur in Maharashtyra for several decades
now.


-- 
Regards

Hardik Shah

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