Mobile remittance service launched in India  [image: Mobile banking]India
on Monday moved a step closer to making mobiles virtual wallets by launching
services that allow seamless and real-time fund transfer from one person's
bank account to another through cellphones.

Mobile remittance services<http://en.wikipedia.org/wiki/Remittance_Services>,
which have done wonders in other emerging market economies like Kenya and
the Philippines, are expected to change the retail payment landscape in the
country that has over 600 million mobile subscribers and 300 million bank
account holders.

The Interbank Mobile Payment Service, which currently has seven banks
including the largest lender SBI [ Get
Quote<http://portfolio.rediff.com/quotes/state+bank+of+india>] on
board, was launched by Reserve Bank Deputy Governor, Shyamala Gopinath
[ Images <http://search.rediff.com/imgsrch/default.php?MT=shyamala+gopinath>].

She said the service has the potential not only to change the retail payment
landscape in 
India<http://topics.nytimes.com/top/news/international/countriesandterritories/india/index.html>but
also help push financial inclusion, on the back of high mobile
penetration.

National Payments Corporation of India, promoted by 10 banks, will act as
the settlement agency between banks and deliver the back-end support to the
system.

"This is the first-of-a-kind system in the country and the real power would
be when it starts delivering in the rural areas," NPCI's chief executive, A
P Hota, told reporters.

To avail of the service, an account holder will have to get mobile
money<http://en.wikipedia.org/wiki/Mobile_money>ID from the bank.

MMID will be his ID for all mobile-commerce transactions.

The banks will install special application on the mobile phone from where
the remitting will be done.

Once the process is complete, the bank account holder can remit money to
anyone, provided he has the receiver's MMID and mobile phone number.

In case of a low-end phone, where the application cannot be installed, money
can be transfered through SMS.

Initially, the service will be free for the account holder with banks
bearing the cost of 25 paise per transaction.

In case of SMS-based remittance, the user will be charged Rs 2 per SMS,
which NPCI is trying to get waived-off by talking to mobile phone operators,
an NPCI official said.

Currently, the Reserve Bank regulations cap the maximum amount to be
remitted through mobiles at Rs 50,000 a day.

Gopinath said the launch of such a service will help in financial
inclusion<http://en.wikipedia.org/wiki/Financial_inclusion>because of
the success of mobile telephony in the country.

She said stakeholders in the scheme -- banks, merchants and mobile phone
companies -- should work together for greater integration to help reduce the
use of cash and encourage the use of 'mobile wallets'.

Gopinath said, RBI is encouraging the bank-led model for m-commerce, which
allows the whole gamut of services like deposits, withdrawals and
remittances rather than the less secure non-bank led model.
http://www.rediff.com/business/report/tech-mobile-remittance-service-launched-in-india/20101122.htm

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