Tata Motors Forced to Search for Chief Executive While Jaguar Sales Plunge
Q
 By Siddharth Philip and Steven Rothwell - Sep 12, 2011 9:45 AM GMT+0530

Tata Motors Ltd. (TTMT) <http://www.bloomberg.com/apps/quote?ticker=TTMT:IN>,
owner of the Jaguar and Land Rover
<http://topics.bloomberg.com/land-rover/>brands, is being forced to
search for a new chief executive officer as it
struggles to revive sales of the luxury sedan amid a worsening debt crisis
in Europe.

Carl-Peter Forster, 57, who helped the Jaguar Land Rover unit turn to profit
in the year ended March 31, quit on Sept. 9 after less than two years as the
global head of India’s biggest automaker citing “unavoidable personal
circumstances.”

Forster’s replacement will face the challenge of reversing six straight
months of declining sales at Jaguar as economies in Europe stall. Tata
Motors, which last year got 35 percent of its revenue from the U.S. and
Europe <http://topics.bloomberg.com/europe/>, needs to find a head for the
company soon to avoid derailing a plan to invest $2.4 billion annually in
new models and expanding into China <http://topics.bloomberg.com/china/>,
according to Deepesh Rathore, managing director for IHS Automotive.

“They are going to be left wondering who is going to replace him,” said Andrew
Jackson <http://topics.bloomberg.com/andrew-jackson/>, an analyst at
research firm Datamonitor in London. “This is a big blow really for Jaguar
Land Rover. He signed off on a very bold change in direction for the
company.”

Prakash Telang, managing director of the company’s Indian operations, and
Ralf Speth, chief executive officer of Jaguar Land Rover, will represent
their respective units on Tata Motors’ board, according to an e-mailed
statement on Sept. 9.

Tata Motors’ shares declined as much as 6.2 percent, and fell 3.8 percent to
147.25 rupees as of 9:41 a.m. in Mumbai. The company’s shares have dropped
44 percent this year, making it the worst performing stock in the BSE
India<http://topics.bloomberg.com/india/>Sensitive Index.
Growth Market

Forster presided over a 20-fold jump in Jaguar Land Rover’s profit before
tax in the year ended March 31. He also led Tata Motors plan to tap China,
Asia <http://topics.bloomberg.com/asia/>’s largest economy.

China is the No. 1 growth market for Jaguar Land Rover, Forster said in a
Bloomberg TV interview in May. Tata Motors is looking for a local partner in
China to set up assembly operations in the country, and the company has
shortlisted manufacturers, Forster said in a separate interview the same
month, without naming any of the potential partners.

Forster wasn’t available for comment, Tata Motors spokesman Debasis Ray said
on Sept. 9.

Forster helped by “pulling Jaguar and Land Rover out of the mud and making
them profitable,” said Peter
Schmidt<http://topics.bloomberg.com/peter-schmidt/>,
managing director of Warwick, England-based Automotive Industry Data. “It
will be very, very difficult to replace him in the short term, and possibly
in the long term.”

The Jaguar Land Rover unit, based in Gaydon,
England<http://topics.bloomberg.com/england/>,
generated 57 percent of Tata Motors’ revenue for the year ended March 31, up
from 53 percent a year earlier.
Supercar

The division’s pretax profit surged 20-fold to 1.12 billion pounds for the
fiscal year. Jaguar aims to challenge Bayerische Motoren Werke AG with a
hybrid supercar and an entry-level sedan to compete with the 3-Series.

The new models are part of Tata’s plans to invest 1.5 billion pounds ($2.4
billion) annually in product development at Jaguar and Land Rover over the
next five years. The spending will include 40 new vehicles or upgrades,
including the Range Rover Evoque, for which the company has begun
deliveries.

Europe’s debt crisis drove a 23 percent decline in Jaguar sales to 4,372 in
July, according to a company statement. Almost 25 percent of Jaguar and Land
Rover sales come from the U.K., where the economy grew at the slowest pace
in the second quarter since it contracted in the first three months of 2010.
North America <http://topics.bloomberg.com/north-america/> and Europe
account for about 22 percent each of sales, according to a company
presentation<http://www.tatamotors.com/investors/pdf/2011/FY-11-AGM-presentation.pdf>.

Nano Sales

Forster, who was hired in February 2010, will remain as a non-executive
member on the company’s board, Mumbai-based Tata Motors said in the
statement. The company recruited Forster from General Motors Co.
(GM)<http://www.bloomberg.com/apps/quote?ticker=GM:US>where he was
head of European operations.

Passenger-vehicle sales at Tata Motors slumped 33 percent in August from a
year earlier after India’s central bank raised its benchmark interest
rate<http://topics.bloomberg.com/interest-rate/>to 8 percent in July,
the highest among Asia’s biggest economies.

Deliveries of the Nano<http://tatanano.inservices.tatamotors.com/tatamotors/>,
the world’s cheapest car, plunged 85 percent to 1,202 units in August, Tata
Motors said in a statement on Sept. 1. The Society of Indian Automobile
Manufacturers<http://topics.bloomberg.com/society-of-indian-automobile-manufacturers/>said
last week it may cut the industry’s sales forecast after economic
growth slowed to the lowest in six quarters in the three months ended June.

“I would expect Forster’s position to be filled up in the next two to three
months if the company wants to keep their plans on track,” said Rathore.

Tata Motors bought Jaguar Land Rover from Ford Motor Co. in 2008 for $2.5
billion.

To contact the reporters on this story: Siddharth Philip in Mumbai at
[email protected]; Steven Rothwell in
London<http://topics.bloomberg.com/london/>at
[email protected]

To contact the editor responsible for this story: Kae Inoue at
[email protected]


On Sat, Sep 10, 2011 at 11:07 AM, RAJESH DESAI <[email protected]> wrote:

> *Tata Motors Global CEO steps down*
>
> Tata Motors Limited announces that Mr. Carl-Peter Forster has ceased to be
> the Group CEO and MD, with immediate effect, due to his unavoidable personal
> circumstances. However, at the request of the Board, Mr. Forster will
> continue to serve the Board of Tata Motors Limited as a non-executive
> member. Mr. Prakash Telang, MD of India Operations, and Dr. Ralf Speth, CEO
> of Jaguar Land Rover, will represent their respective operations on the
> Board.
>
> Mr. Ratan N. Tata, Chairman of the Board of Tata Motors, noted: "The Board
> respects Carl-Peter's personal circumstances that led to this move. We would
> like to thank him for his contributions to the successful development of our
> company in his role as Group CEO and MD. We are looking forward to continue
> to working with him as a non-executive member of the Board."
>
> Mr. Carl-Peter Forster stated: "I deeply regret that my personal
> circumstances make it difficult for me to continue to perform the
> challenging duties of managing the thriving global activities of the Tata
> Motors Group with its main activities in India and the UK and increasingly
> in additional overseas markets. I am glad to continue my association with
> Tata Motors."
>
>
> On Thu, Sep 8, 2011 at 12:46 PM, RAJESH DESAI <[email protected]>wrote:
>
>>
>> TATA MOTORS ROAD SHOW PRESENTATION IS ATTACHED.
>>
>> --
>> EQUITY BULL
>>
>
>
>
> --
> EQUITY BULL
>



-- 
EQUITY BULL

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