Tata Starbucks, the 50:50 joint venture between Starbucks Coffee Company and Tata Global Beverages, today, 28 September 2012 confirmed that the first store in India will open in the Horniman Circle area of Mumbai by the end of October 2012.
The store will also be the first Starbucks location to feature espresso sourced and roasted locally from India through the coffee sourcing and roasting agreement with Tata Coffee. Espresso sourced from India will be a hallmark feature of all Starbucks stores in the market, highlighting the quality espresso available in India and Tata Starbucks commitment to delivering a truly unique and authentic Starbucks Experience to customers throughout India, Tata Global Beverages said. “We are delighted to be able to announce our progress toward opening our first store in India and to introduce locally sourced espresso,” said John Culver, president, Starbucks China and Asia Pacific. “Being able to use the highest quality espresso, sourced and roasted in India, is an important part of delivering a locally relevant experience to our customers in the market.” Culver went on to state, “This is the first step Starbucks and Tata Coffee are taking toward developing and improving the profile of Indian-grown arabica coffees around the world by elevating the stature of Indian coffee, as well as improving the quality of coffee through sustainable practices.” “Tata Global Beverages is a company known for bringing memorable tea consumption moments to consumers in India, stated Harish Bhat, CEO, Tata Global Beverages. “The joint venture is in line with Tata Global Beverages' strategy of growing through strategic alliances in addition to organic growth. We are excited about the opportunity to innovate in the retail space and bring new beverage moments to more consumers.” Tata Starbucks today, 28 September 2012 also announced the appointment of Avani Saglani Davda as CEO. Avani, who has worked for the Tata companies for more than ten years, joined the Tata Group as a TAS (Tata Administrative Service) probationer in 2002. Most recently, she worked in the Vice Chairman's office for Tata Global Beverages, where she was responsible for driving and facilitating key strategies and initiatives for the company as well as Marketing and Business Development assignments. She also played a pivotal role in the development of the joint venture relationship between the two companies in preparation for entry into the India market. Tata Starbucks will own and operate Starbucks cafés in India. Since 1971, Starbucks Coffee Company sources and roasts the highest-quality arabica coffee in the world. Today, with more than 17,000 stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. -- CA. Rajesh Desai -- You received this message because you are subscribed to the Google Groups ""GLOBAL SPECULATORS"" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/globalspeculators?hl=en.
