ITC declined after the Ministry of Health & Family Welfare during market
hours today, 22 October 2012, said it has notified new pictorial health
warnings to be depicted on tobacco product packs. Three sets of warnings
each have been notified for smoking as well as smokeless forms of tobacco
product packages. The new warnings will come into effect from 1 April 2013.

The Ministry of Health and Family Welfare said in its statement that
well-designed health warnings and messages are part of a range of measures
to communicate health risks due to tobacco use. Pictorial health warnings
communicate health risks in a visible way, provoke a greater emotional
response and increase the motivation of tobacco users to quit and to
decrease their tobacco consumption, the ministry's statement said. Graphic
warning labels have a greater impact than text-only labels and can be
recognized by low-literacy audiences and children, the statement added.



-- 
CA. Rajesh Desai

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