I believe Bill Hansen's New York Times article is referring to this
announcement:

---------- Forwarded message ----------
From: Gmail Team <[email protected]>
Date: Thu, Jan 9, 2014 at 6:26 PM
Subject: Gmail update: Reach more people you know



      Gmail update: Reach more people you know

Ever wanted to email someone you know, but haven't yet exchanged email
addresses? Starting this week, when you're composing a new email, Gmail
will suggest your Google+ connections as recipients, even if you haven't
exchanged email addresses yet.

How it works with email addresses
Emailing Google+ connections works a bit differently to protect the privacy
of email addresses. Your email address isn't visible to your Google+
connections until you send them an email, and their email addresses are not
visible to you until they respond.

Receiving email from people outside your
circles<http://www.google.com/appserve/mkt/p/6MjX0vJb7mWvMIHfY2cFEXn8eHjzzlAFgudln2tFNNBEp30hgnpJM2q7XGo3Vecf1iMaOpLBueotlhniZo_RC5d_izm5lB8=>
If you receive an email from someone outside your circles, it will be
filtered into the Social category of the
inbox<http://www.google.com/appserve/mkt/p/zdubeXnlicp0TVULEohQ_L-iR6z-sXxYAq0xDj9R8QXs8kLbTsrAZY3UZfbeN8_UTovr-HiRGtf_hmJQ5Imc_OSjzMpdg2vhdBGGmLFJCQ==>(if
enabled) and only after you respond or add them to your circles, can
they start another conversation with you.

How to control who can contact you
You're in control of whether people can reach you with a new setting in
Gmail<http://www.google.com/appserve/mkt/p/-KUW0FuDnQQd2Y3IOPG64FMipuz4XFOIw_dyW0Odn-KL-bMAmlXs8HbgsSumDzFLvcemTX7Xv8rK5p9GpK2V>on
the desktop. To learn more, check out the Help
Center<http://www.google.com/appserve/mkt/p/nHot9DEQLvzE_gDYpR8rTOzbFW1_0rhd69FDmNeHdDxe2pQ7D0s4SfiAli8cQnRECfGgTwLCZbTj3TeUCSkFnC8qcNM=>.


The Gmail Team

 © 2013 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043

You have received this mandatory email service announcement to update you
about important changes to your Gmail product or account.

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